Playbooks
The Osmos playbooks,
reports and guides
Explore our retail media playbooks, reports and guides built for retailer monetization teams, with practical and data-backed insights.

Playbook
Improve Your Ad Fill Rate
A practical guide to activating advertiser demand and improving ad fill rates

Report
The State of In-Store Ads in Retail Media 2026
Sell the campaign once. Make your stores deliver it every time.

Report
The State of Onsite Retail Media 2025: APAC Edition
Insights into advertiser demand, ad formats and category expansion across APAC

Report
Retail Media for Small-Mid Sized Retailers in the US
A 2025 outlook on retail media advertising for small to mid-sized US retailers
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Report
Scale of AI Adoption
Insights from 4,000+ advertisers on where AI is influencing retail media campaign strategies

Guide
Winning Offsite Retail Media
How 12 global leading retailers build partnerships and scale offsite retail media ecosystems

Guide
Fashion & Beauty Platforms
An in-depth audit of ad formats and ad density across 6 leading retailers.

Playbook
The Grocery Retail Media Playbook
Grow grocery media revenue while protecting conversion and store execution.
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