Media Planner
Briefs in.
Signed plans out.
Advertisers describe the goal. Sofie returns the channel mix, weekly budget and forecast.
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What it does
Planning, minus the spreadsheet.
A media plan usually takes a spreadsheet and an account manager, so only top advertisers get one. Sofie plans for every advertiser, straight from a brief.
One brief, a full plan.
Goal, budget and dates in. Mix, flighting and forecast out.
Solve from either end.
Name the budget or the outcome. Sofie solves the other.
Forecasts with honest ranges.
Likely results, plus the assumptions behind them.
Planned around the season.
Sale weeks on your retail calendar get budget first.
Specs attached, not chased.
Sizes, formats and deadlines ride along with every placement.
Agreed, then activated.
Approved plans become campaigns, paced against the plan.
SEE IT IN ACTION
How many advertisers never get a plan?
Bring one brief. See the plan, the forecast and the budget it unlocks.
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frequently asked questions
Your questions, answered.
Answers about how Report Writer fits into your reporting.
The Sofie agent that turns a campaign brief into a media plan: channel mix, targeting, weekly budget and forecast. Every plan is built from your network's own placements, prices, audiences and retail calendar.
Both. Brands and agencies plan from a brief. Your retail media team builds package proposals for advertisers. Either side proposes; the other reviews and agrees.
Yes. Name a budget and Sofie plans for the best result it can buy. Name a target, such as orders or new-to-brand buyers, and Sofie finds the smallest budget that reaches it at the confidence you set. Name both and Sofie shows whether they fit.
Sales, incremental sales, new-to-brand buyers, launches, awareness, consideration, search visibility, share of category sales, repeat purchase, ROAS or CPA, and promotions. Mark each target as a must-have or a nice-to-have.
Sponsored Products, onsite display and video, in-store screens and offsite channels such as social, with a weekly budget on every line.
Sofie names the target in the way, shows what is achievable and offers changes that make the plan fit. A must-have target is never dropped silently.
Once both sides agree, the plan locks and campaigns are created against its lines. Spend is tracked against the plan from the first day.
No. Every recommendation shows its reasoning and the data behind it. Advertisers edit, accept or reject any line, and the final plan is theirs.
Media Planner works before budget is committed and decides where it goes. Performance Manager works once campaigns are live and keeps them tuned.