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Specialty Retail

Media Platform as polished as your brands.

Baby, Pet, or Sport - Osmos lets brands engage with your shoppers across their touchpoints seamlessly.

Trusted by leading retailers in 11 countries
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
312M+

Unique users processed

<60ms

p99 ad serve latency

100%

Data compliance

21K+

Active sellers

What changes with Osmos

Prestige brands demand a prestige network.

Multi-format ad showcase, creative quality, precision, and performance proof with margin you command.

Own the category moments.

First-crib, first-food, first-race - sponsorable milestones only you can see.

Formats that brands love.

Video, Story ads, Rich media - at prestige standards.

Omni-Channel & Omni-Format.

Onsite, Offsite & In-Store activated under a single platform.

Measure the halo.

Lift studies that capture category and brand spillover - the sales clicks never see.

Works with your ecosystem:

The Osmos platform

Specialized apps like your categories.

Audiences, offers, and measurement - zero data leakage.

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Retail Media OS. Zero Ceilings.

30+ apps. Every channel, format, insight & proof point - one platform.

Sofie AI Agents →

10+ specialist agents that analyze, plan, create and optimize.

Sofie AI Agents

Onsite advertising →

Sponsored placements across search, category, and product pages - at scale.

Onsite

Offsite advertising →

Retailer-branded campaigns across social, display, and the open web.

Offsite

In-store advertising →

Screens, shelves, and footfall - planned, served, and measured.

In-Store

Measurement →

Verified delivery, real uplift studies and closed-loop attribution brands can trust.

Measurement

Demand →

Grow brand adoption with smarter outreach, mediation & ad packages.

Demand

Orchestration →

Stitch together fragmented systems with custom workflows & automation.

Orchestration

Professional Services →

Strategy, ad sales, and ops muscle - until your flywheel spins.

Professional Services

Content Cop

Checks assets against brand, format, and compliance rules.

Sofie AI Agents
Creative Director

Generates channel-ready creative concepts and copy.

Sofie AI Agents
Media Planner

Builds the audience, channel, budget, and flighting plan.

Sofie AI Agents
Insights Analyst

Answer any campaign question with suggested actions.

Sofie AI Agents
Ad Sales

Fill your network with demand.

Professional Services
Wallets & Billing

Reconcile every wallet without a spreadsheet.

Orchestration
Creative Review

Catch off-spec creative before it reaches ops.

Orchestration
Brand Self-Serve

Let advertisers run their own campaigns.

Orchestration
Demand Mediation

Fill every impression from the best-paying source.

Demand
Ad Packages

Bundle supply into deals that sell bigger.

Demand
DemandWise

Identify which advertisers to grow, and how.

Demand
Incentive Management

Move advertiser spend up the ladder.

Demand
Incrementality

Measure lift with geo, audience, and synthetic holdouts.

Measurement
Brand Lift Study

Exposed-vs-control surveys track recall to purchase intent.

Measurement
Survey Ads

Turn a placement into a consumer signal.

Measurement
White Labelled DSP

The retailer-branded DSP for every major channel.

Offsite
Audience Exchange

Monetize your audiences, not just your space.

Offsite
Bring Your Own Traffic

Run closed-loop attribution on every offsite campaign.

Offsite
Extended Media Network

Run Google, Meta, and TikTok on your retailer seat.

Offsite
Guaranteed Outcomes

Tail and torso advertisers, managed to outcomes.

Offsite
Non-endemic Ads

Same Osmos flow as Endemic. No second stack.

Onsite
Custom Ads

Ad formats custom-built to look native to your UI.

Onsite
Display Ads

Links right where shoppers are weighing their options.

Onsite
Video Ads

Shoppable video that converts while shoppers are watching.

Onsite
Growth Consulting

Know what to sell and what to charge for it.

Professional Services
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In store

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2,500+ screens live across 5 banners

"osmos" logo in purple text on a light background
"osmos" logo in purple text on a light background
Smart playlists with dayparting

Brands target peak shopping hours and weekend traffic. Retailers automate seasonal scheduling. Rules-based playlists generate by time, day, location, or trigger.

Apps you may also like:
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Screen Planogram

See every screen at a glance.

A live map of your whole estate, with status, format, and placement context in one view.

Success stories

How retailers broke their ceiling.

How a global rewards marketplace turned manual ops Into 6x ad revenue

6x

peak ad revenue

7+

ad formats

70+

countries

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

India’s leading baby & kids retailer boosts ad revenue by 195% with Osmos

190%↑

ad revenue in 6m

30%↑

↑PLA Ad revenue MoM

47%↑

Display Ad revenue MoM

See the math

Brands can't buy your audience anywhere else.

Talk to us about pricing that advantage.

Thank you!

We’ll get back to you soon.

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Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

We’ll get back to you within one business day.

Thank you!

We’ll get back to you within one business day.

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frequently asked questions

Your questions, answered.

Answers about how Osmos In-Store sits inside your store stack.

What makes specialty retail media different?

Specialty shoppers follow predictable journeys - newborn to toddler, puppy to senior. Osmos turns that foresight into media: brands buy the next stage of a journey only the specialty retailer can see.

What is life-stage targeting?

Audience targeting built on where a shopper sits in a category journey - reaching them right before the next need, with precision mass retailers can't match.

How does specialty retail media support JBPs?

With category sponsorships, milestone formats, and lift studies that prove the whole category grew - the evidence that justifies a bigger joint business plan.

Which specialty categories does Osmos support?

Baby, pet, sports, and other deep-category verticals - anywhere shoppers follow repeatable journeys and category-captain brands invest deeply.