Retail Media Lounge: A new space for retail media minds to meet and think together.

Join The Lounge

Orchestration

Run your retail media program from one operations layer.

You grow by adding advertisers, but each one adds setup, approvals, and billing your ops team runs by hand. Osmos Orchestration turns those handoffs into one workflow, so the same team carries more advertisers, not more work.

Trusted by leading retailers in 11 countries
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters

The Orchestration apps

Run your whole Retail Media Network on rails.

Brand Self-Serve

Brand-facing ad buying on top of your existing ad server. Advertisers plan, launch, and report through one portal, so the long tail runs itself.

Read more →

Wallets & Billing

Brand wallets, MDF, incentives, and billing reconcile against real campaign delivery, so finance and ops stop keeping separate books.

Creative Review

Every brand creative is scored against your specs at submission, so your team reviews exceptions instead of everything.

Inventory Studio

Add, configure, and manage every ad placement across every format and channel, without a tool per surface.

BYO Media Channels

Plan, run, and report across every channel, native or vendor-fulfilled, without switching systems.

Why Osmos In-Store

Serve every advertiser, not just the top 20.

Every manual handoff caps how many advertisers you can serve. Osmos stitches your fragmented systems into one platform.

Unlock torso and tail.

Self-serve and automation make growing brands profitable to serve.

One workflow, every system.

CRM, DAM, billing, channels - stitched into a single operating rhythm.

Scale volume, not headcount.

5–10 FTE-equivalent capacity returned to your team.

Works with your ecosystem:
3x

Advertiser capacity lift

5-10

FTEs of ops effort saved

20+

Systems integrated

60+

Manual touchpoints removed

Success stories

How retailers broke their ceiling.

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

SEE IT IN ACTION

How much is fragmentation & overheads costing you?

The demand exists. Build the capacity to serve it.

Thank you!

We’ll get back to you soon.

Oops! Something went wrong while submitting the form.

More advertisers, same team.

Head, torso, and tail - all served profitably.

Works with your stack.

No replatforming. Composes your CRM, billing, and channels.

Pilot one workflow.

Automate onboarding or creative review. Measure the hours back.

Your process, encoded.

Automation enforces your rules - your team sets them, always.

Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

We’ll get back to you within one business day.

Thank you!

We’ll get back to you within one business day.

Back to Osmos →
Oops! Something went wrong while submitting the form.

frequently asked questions

Your questions, answered.

Answers about how Osmos Orchestration sits inside your store stack.

What does Sofie actually automate, and what still needs a person?

Sofie diagnoses issues and ranks fixes in real time, but advertisers review every suggestion before it's applied; one-click auto-apply is on the roadmap, not live.

Does Orchestration replace our ad server, DSP, or existing channel tools?

No, it sits on top of existing systems (viz., Broadsign, Criteo, GAM, Skai, Meta, Google,DV360 and more) via pre-built connectors, and nothing gets replaced.

How does creative review and compliance scoring work in Content Cop?

AI screens creatives for format, quality, and compliance before routing them through the retailer's own approval workflow to a human reviewer.

How does wallet and incentive billing reconcile against campaign delivery?

Wallets auto-debit from escrow before hitting zero, and incentives trigger automatically by rule instead of manual reconciliation.

Is brand-facing self-serve buying fully configurable for advertisers today?

Partially: advertisers see real-time status and per-channel brief overrides now, but full self-serve mid-flight configuration is still a future direction.

Does data ever cross between advertisers or between retail networks?

No, each advertiser and retailer network is siloed to its own data only.