Product Updates
Individual Ad’s Scheduling within Display Ads Campaign
Posted on
June 27, 2024
Table of contents
The retail media edge, before everyone else has it.
Advertisers now have the power to schedule creatives for specific times, days, and dates. They can even duplicate ads for different date ranges! Detailed ad-level reports offer insights on impressions, clicks, and CTR, enabling data-driven optimization.
If given the option, your advertisers can now customize the time slots for which each creative within a campaign is active.
Essentially, they can decide the Time of Day (ToD), Day of Week (DoW) and date range for which individual creatives within a campaign will be live.
Additionally-
• If they want the same creative to be live for another set of dates, the ad can be duplicated, along with the scheduled and then customized for the new date range. • Ad level report has been added to the performance summary, so that advertisers can assess impact of each creative based on Impressions, Clicks and CTR.
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