Osmos and Advertima Announce Strategic Partnership to Transform In-Store Retail Media with Advanced Audience Targeting

Retailers can unlock incremental CPM and deliver up to 33% sales uplift for advertisers through sophisticated in-store audience analytics

[New York, Oct 2025] Osmos, the leading omnichannel retail media platform, and Advertima, a pioneer in computer vision and in-store analytics, today announced a strategic integration that transforms how retailers monetize their physical spaces while delivering unprecedented targeting capabilities for advertisers.

The integration combines Osmos's comprehensive Omnichannel Retail Media Platform with Advertima's advanced in-store audience intelligence technology, enabling retailers to leverage real-time shopper insights to drive incremental CPM revenue and optimize media budget allocation across physical and digital touchpoints.

Driving Measurable Results for Advertisers

Early implementation results demonstrate the power of this integration, with advertisers experiencing up to 33% incremental sales uplift through enhanced in-store targeting capabilities. By connecting real-world shopper behavior with digital advertising strategies, brands can now reach consumers at the most influential moments in their purchase journey.

"This integration represents a fundamental shift by enabling a holistic understanding of customer behavior" said Greg Stevens, CEO, Americas at Osmos AI. "By combining our omnichannel platform with Advertima's sophisticated in-store audience, we're enabling retailers to unlock new revenue streams while providing advertisers precise targeting they need to drive meaningful business outcomes."

Empowering Retailers with Advanced In-Store Capabilities

The Osmos Omnichannel Retail Media Platform becomes even more powerful through this partnership, offering retailers:

• Real-time audience analytics that identify high-value customer segments in the store
• Dynamic CPM optimization based on actual foot traffic and engagement patterns
• Seamless omnichannel campaign connecting in-store experiences with digital experience

In summary, this strategic partnership allows us to offer retailers something they have not been able to access before. True Omnichannel Unified Retail Media based on actual addressable audiences.