How Purplle Unlocked Incremental Revenue with Smarter Product Display Ad Placement with Osmos

Challenge

Purplle was running product display ads (PDAs) on its product detail pages. These were high-intent pages that attracted ready-to-buy shoppers. However, the ad placement sat far below the fold, requiring 4-5 scrolls for shoppers to view it.

This significantly reduced visibility and lowered the impressions-to-response ratio, leading to reduction in ad placement demand from advertisers hence limiting monetisation potential.

The Osmos Consultative Approach

Osmos introduced a new PDA format with ad placement above the fold on product detail pages. This strategic move maximised immediate visibility, ensuring ads were seen without additional scrolling.

The improved placement not only increased advertiser ROI but also unlocked fresh, high-value inventory for brands eager to capture shoppers at the point of purchase. The rollout was timed strategically ahead of key seasonal sales events to drive incremental revenue.

Impact

• 10% MoM uplift in Ad Revenue realisation
  
• Increased advertiser interest in prime placements, leading to stronger demand pipelines

By optimising ad placement and launching a high-impact PDA format, Osmos enabled Purplle to significantly enhance monetisation from one of their most valuable traffic sources.