How Rapido removed advertiser budget migration friction with Osmos

Background

Rapido, India’s leading ride-hailing platform, was scaling its retail media monetization program across its mobile app as advertiser demand increased. As the program matured, traditional publisher ad-serving workflows on Google Ad Manager (GAM) began to feel misaligned with Rapido’s performance-led retail media goals.

While Google Ad Manager worked well for standard display monetization, Rapido needed greater transparency and advertiser-first controls to support deeper budgets and sustained growth. To align its monetization stack with these evolving requirements, Rapido transitioned its retail media program to Osmos to build scalable, performance-driven advertising.

Challenge: Enabling Advertiser Budget Migration

Following the transition, Rapido faced a critical growth inflection point.

Advertiser interest and inventory availability were strong, but incremental budgets were slow to migrate away from GAM. Advertisers remained cautious about moving larger spends without:

• Independent verification of impressions and viewability
  
• Familiar, trusted measurement standards

Without addressing this trust gap, budget migration risked stalling, placing a ceiling on further revenue growth.

Solution: IAS Enablement & Hourly Reporting on Osmos‍

To remove friction from advertiser migration, Osmos worked with Rapido to strengthen measurement.

Key Tactical Moves:

• Enabled IAS Verification:  IAS (Integral Ad Science) tags provide independent, third-party verification of ad delivery, viewability, and fraud-free impressions, giving advertisers confidence that ads were genuinely seen by real users. Osmos enabled IAS tagging to meet these measurement expectations.
• Introduced Hourly Reporting: Enabled near–real-time reporting so advertisers could monitor pacing and optimise faster during live campaigns.

Together, IAS verification and hourly reporting directly enabled in $12K advertiser budgets to migrate from Google Ad Manager to Osmos, driven by improved trust and confidence in measurement.

Impact

• $12K in incremental advertiser budgets migrated from Google Ad Manager to Osmos
• $67K highest monthly Ad Revenue generated in Jan ’26
  
• 41% MoM increase in Ad Revenue