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‍Pharmacy

Regulated media, done right.

Pharmacy runs high-intent, high-trust traffic - that Osmos can safely & scalably monetize.

Trusted by leading retailers in 11 countries
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
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"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
100%

Policy-enforced ads

42M+

Active SKUs

21K+

Active sellers

4.2x

ROAS delivered

What changes with Osmos

Built for the rules Pharmacy Networks live under.

OTC brands want your audience; regulators watch your placements. Osmos enables this 100%.

Policy-enforced by default.

Rx/OTC eligibility, category exclusions, and placement rules applied platform-wide.

Auto creative review.

Automated claim and compliance checks before anything goes live.

Health-intent targeting, safely.

Category and basket signals activated without touching sensitive data.

Omni-Channel & Omni-Format.

Onsite, Offsite & In-Store activated under a single platform.

Works with your ecosystem:

The Osmos platform

Everything a pharmacy network needs.

Onsite, offsite, in-store and measurement with governance built into every category.

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Retail Media OS. Zero Ceilings.

30+ apps. Every channel, format, insight & proof point - one platform.

Sofie AI Agents →

10+ specialist agents that analyze, plan, create and optimize.

Sofie AI Agents

Onsite advertising →

Sponsored placements across search, category, and product pages - at scale.

Onsite

Offsite advertising →

Retailer-branded campaigns across social, display, and the open web.

Offsite

In-store advertising →

Screens, shelves, and footfall - planned, served, and measured.

In-Store

Measurement →

Verified delivery, real uplift studies and closed-loop attribution brands can trust.

Measurement

Demand →

Grow brand adoption with smarter outreach, mediation & ad packages.

Demand

Orchestration →

Stitch together fragmented systems with custom workflows & automation.

Orchestration

Professional Services →

Strategy, ad sales, and ops muscle - until your flywheel spins.

Professional Services

Content Cop

Checks assets against brand, format, and compliance rules.

Sofie AI Agents
Creative Director

Generates channel-ready creative concepts and copy.

Sofie AI Agents
Media Planner

Builds the audience, channel, budget, and flighting plan.

Sofie AI Agents
Insights Analyst

Answer any campaign question with suggested actions.

Sofie AI Agents
Ad Operations as a Service

Keep every campaign performing.

Professional Services
Growth Consulting

Know what to sell and what to charge for it.

Professional Services
Wallets & Billing

Reconcile every wallet without a spreadsheet.

Orchestration
Creative Review

Catch off-spec creative before it reaches ops.

Orchestration
Brand Self-Serve

Let advertisers run their own campaigns.

Orchestration
Inventory Studio

Manage every placement from one place.

Orchestration
Demand Mediation

Fill every impression from the best-paying source.

Demand
Ad Packages

Bundle supply into deals that sell bigger.

Demand
Incentive Management

Move advertiser spend up the ladder.

Demand
Incrementality

Measure lift with geo, audience, and synthetic holdouts.

Measurement
Brand Lift Study

Exposed-vs-control surveys track recall to purchase intent.

Measurement
Survey Ads

Turn a placement into a consumer signal.

Measurement
Retail Media CMS

The retailer-branded DSP for every major channel.

In-Store
Screen Planogram

Map and manage in-store screens on visual store layouts.

In-Store
Booking Calendar

Run closed-loop attribution on every offsite campaign.

In-Store
Physical Media

Manage analog placements as bookable inventory.

In-Store
Footfall Analytics

Verify who's in front of each screen, matched to the play.

In-Store
Store Lift

POS-integrated lift measurement, exposed vs. control stores.

In-Store
Programmatic Demand

Run Google, Meta, and TikTok on your retailer seat.

In-Store
White Labelled DSP

The retailer-branded DSP for every major channel.

Offsite
Audience Exchange

Monetize your audiences, not just your space.

Offsite
Bring Your Own Traffic

Run closed-loop attribution on every offsite campaign.

Offsite
Extended Media Network

Run Google, Meta, and TikTok on your retailer seat.

Offsite
Guaranteed Outcomes

Tail and torso advertisers, managed to outcomes.

Offsite
Non-endemic Ads

Same Osmos flow as Endemic. No second stack.

Onsite
Display Ads

Links right where shoppers are weighing their options.

Onsite
Video Ads

Shoppable video that converts while shoppers are watching.

Onsite
Product Display Ads

Banner placements that reach shoppers early.

Onsite
Product Ads

Sponsored listings on search, category, and product pages.

Onsite
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In store

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2,500+ screens live across 5 banners

"osmos" logo in purple text on a light background
"osmos" logo in purple text on a light background
Smart playlists with dayparting

Brands target peak shopping hours and weekend traffic. Retailers automate seasonal scheduling. Rules-based playlists generate by time, day, location, or trigger.

Apps you may also like:
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Screen Planogram

See every screen at a glance.

A live map of your whole estate, with status, format, and placement context in one view.

Success stories

How retailers broke their ceiling.

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

How an Indian pharmacy achieved 100% QoQ ad revenue growth

40%

increase in ad revenue

4

weeks to go live

1B+

Ad requests managed

Unlocking homepage monetization: How India’s leading online pharmacy achieved 20% ad revenue growth in one month

$484K

Ad revenue in July'25

20%

Ad revenue uplift

↑26%

Budget Utilisation

See the math

What is your Media Network worth?

Osmos runs compliant media for pharmacy leaders globally. Talk to us to learn more.

Thank you!

We’ll get back to you soon.

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Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

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frequently asked questions

Your questions, answered.

Answers about the Pharmacy retail media solutions Osmos provides.

Can pharmacies run retail media compliantly?

Yes - if compliance is enforced at the platform level. Osmos encodes your regulatory policies once (Rx/OTC eligibility, claim rules, category exclusions) and applies them to every impression automatically.

How does Osmos handle creative compliance for health brands?

Every asset passes automated claim and compliance review before serving, with clear remediation when something fails - and a full audit log of what ran, where, and under which rule.

Can pharmacy platforms use health intent for targeting?

Osmos activates category and basket-level signals without touching sensitive personal health data - precision for OTC and wellness brands, privacy for shoppers.

Which pharmacy businesses does Osmos work with?

Osmos powers retail media for digital pharmacy platforms across multiple markets, including South East Asia and Americas.