Retail Media Lounge: A new space for retail media minds to meet and think together.

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The Osmos App Store

30+ apps. One control plane. Buy apps, not projects.

Start with a single app, own a full category, or architect the whole network. Run it all from one control plane that aligns your teams, activates campaigns, tracks spend, and proves ROI.

Where would you like to improve your retail media stack?

Categories

Sofie AI Agents
Onsite
Offsite
In-Store
Measurement
Demand
Orchestration
Professional Services
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Onsite apps

Non-endemic Ads

Same Osmos flow as Endemic. No second stack.

Onsite

Custom Ads

Ad formats custom-built to look native to your UI.

Onsite

Display Ads

Links right where shoppers are weighing their options.

Onsite

Video Ads

Shoppable video that converts while shoppers are watching.

Onsite

Product Display Ads

Banner placements that reach shoppers early.

Onsite

Product Ads

Sponsored listings on search, category, and product pages.

Onsite
Offsite apps

White Labelled DSP

The retailer-branded DSP for every major channel.

Offsite

Audience Exchange

Monetize your audiences, not just your space.

Offsite

Bring Your Own Traffic

Run closed-loop attribution on every offsite campaign.

Offsite

Extended Media Network

Run Google, Meta, and TikTok on your retailer seat.

Offsite

Guaranteed Outcomes

Tail and torso advertisers, managed to outcomes.

Offsite
In-Store apps

Retail Media CMS

The retailer-branded DSP for every major channel.

In-Store

Screen Planogram

Map and manage in-store screens on visual store layouts.

In-Store

Booking Calendar

Run closed-loop attribution on every offsite campaign.

In-Store

Physical Media

Manage analog placements as bookable inventory.

In-Store

Footfall Analytics

Verify who's in front of each screen, matched to the play.

In-Store

Store Lift

POS-integrated lift measurement, exposed vs. control stores.

In-Store

Programmatic Demand

Run Google, Meta, and TikTok on your retailer seat.

In-Store
Measurement apps

Incrementality

Measure lift with geo, audience, and synthetic holdouts.

Measurement

Brand Scorecard

Every advertiser sees their lift, spend, and benchmarks.

Measurement

Brand Lift Study

Exposed-vs-control surveys track recall to purchase intent.

Measurement

Survey Ads

Turn a placement into a consumer signal.

Measurement

Clean Room Analytics

Data stays in the clean room; you control what leaves.

Measurement
Demand apps

Demand Mediation

Fill every impression from the best-paying source.

Demand

Deal Management

Single system of record for all deals.

Demand

Ad Packages

Bundle supply into deals that sell bigger.

Demand

Data Monetization

Generate a revenue line that isn't tied to impressions.

Demand

DemandWise

Identify which advertisers to grow, and how.

Demand

Incentive Management

Move advertiser spend up the ladder.

Demand
Orchestration apps

Agentic AI

Let Sofie run the routine, and flag only what needs you.

Orchestration

Wallets & Billing

Reconcile every wallet without a spreadsheet.

Orchestration

Creative Review

Catch off-spec creative before it reaches ops.

Orchestration

Brand Self-Serve

Let advertisers run their own campaigns.

Orchestration

Inventory Studio

Manage every placement from one place.

Orchestration

BYO Media Channels

Run every channel from one view.

Orchestration
Professional Services

Ad Operations as a Service

Keep every campaign performing.

Professional Services

Ad Sales

Fill your network with demand.

Professional Services

Growth Consulting

Know what to sell and what to charge for it.

Professional Services
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