Scientific brand lift inside the shopping flow.
Brands get sentiment insights. Retailers enable zero-party measurement.
What it does
Measure how ads change what shoppers think, feel, and buy.
Brand advertisers want insight beyond impressions. Osmos BLS runs holdout experiments inside the native shopping flow, with surveys tied to transaction data. Brands learn how ads shift recall, awareness, consideration, and intent. Retailers enable zero-party measurement brands cannot get elsewhere.
Ghost Bidding methodology
Brands get true scientific holdout. Control group built from the real campaign audience by simulating lost bids. No panel guesswork, no synthetic baselines.
100% deterministic measurement
Every data point is a verified shopper. Logged-in user IDs on the retailer platform. No probabilistic matching, no panel extrapolation. Confidence in every cohort.
Closed-loop lift to sales
Brands see what shoppers say and what they buy. Survey responses match to transaction history. Purchase behavior of positive-sentiment shoppers visible in reports.
Surveys natively in the shopping flow
Surveys live inside the native shopping experience. Loyalty points, coupon unlocks, and weekly draws fuel response rates 75x higher than panel surveys.
Smart funnel survey across 4 stages
Brands get full-funnel insights from recall to intent. Adaptive 4-step survey covers ad recall, awareness, mid-funnel, and purchase intent. IAB-aligned metrics.
Audience enrichment from survey data
Retailers build intent segments from survey data. Positive-sentiment users feed future targeting. Retarget high-intent shoppers who have not yet converted.
See Brand Lift Study in action.
A 30-minute walkthrough with the Osmos measurement lead. Ghost Bidding setup, in-flow survey design, lift report, and the EA pilot onboarding plan.
Success stories
How retailers broke their ceiling.
How Mr DIY turned 1,100 stores into a scalable In-Store retail media network
in-store screens live
stores activated
marquee brands live
mass merchandise
In-store
Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization
2m revenue growth
pp in budget utilisation
CPC increase
Healthcare
Onsite
GET STARTED
See how ads shift recall, awareness, and intent.
A 30-minute walkthrough with the Osmos measurement lead. Ghost Bidding setup, in-flow survey design, lift report, and the EA pilot onboarding plan.
Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.
frequently asked questions
Your questions, answered.
Answers about how Osmos Measurement sits inside your store stack.
Panel-based studies rely on probabilistic matching, synthetic baselines, and audiences who self-identify as relevant. Brand Lift Study runs the holdout inside the real shopping audience using Ghost Bidding, and matches survey responses to actual transaction data. Every data point is a verified shopper, not a panel respondent.
Minimum 8 weeks with sufficient audience reach. Reliable lift detection needs enough exposed and control-group users to meet statistical confidence. Smaller campaigns may require longer windows or higher daily reach thresholds.
Onsite sponsored display campaigns in Phase 1. Other ad formats and offsite campaigns are on the roadmap. Eligibility depends on audience definition, reach, and presence of the Osmos survey unit in the shopper flow.