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Reward rules that move advertisers to spend more.

Goal rewards, reactivation offers, tiers, thresholds all from one rule engine.

Trusted by leading retailers in 11 countries
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
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"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters

What it does

Reward rules that grow your ad revenue.

With Incentive Management, you can set up rule-based reward programs that move advertisers to spend. An advertiser tops up $5K and earns 50% back next month. A milestone program rewards $500 in promo credit at $10K monthly spend. Programs measure their own ROI for fine-tuning.

Rule-based programs

Rules trigger rewards on advertiser actions like new merchant onboarding, wallet top-ups, spend milestones, and more.

Multiple reward types

Programs reward with cashback, wallet credit. Retailers pick what fits each rule.

Auto-flow to wallets

Incentives flow into advertiser wallets through WalletWise through bulk actions.No manual disbursement or finance ticket.

Measure + optimize

Reports break down incentive cost against advertiser spend per program. Retailers fine-tune what drives revenue.

Works with your ecosystem:

Success stories

How retailers broke their ceiling.

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

GET STARTED

Reward rules
that grow your
ad revenue.

See rule-based programs, reward types, and ROI reporting in a 30-minute demo.

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frequently asked questions

Your questions, answered.

Answers about how Osmos Demand sits inside your store stack.

Do I need WalletWise to use Incentive Management?

No. Retailers running the Demand suite bundle get out-of-the-box integration with WalletWise. Retailers using external wallet or billing systems integrate via API. Incentive Management generates the reward amount; the wallet system applies it as cashback, credit, or promo balance.

What triggers are supported?

New advertiser onboarding, wallet top-ups, spend milestones, and campaign launches at launch. Any custom event sent into Osmos can trigger a program. Each trigger fires the rule once conditions are met.

How is program ROI measured?

Reports break down incentive cost (what was disbursed) against advertiser spend (what was generated). Retailers fine-tune program rules and reward sizes based on what drives the most advertiser spend per dollar of incentive.