Konvy, Thailand’s biggest Online Beauty Retailer sees a 112% Increase in Ad Revenue in just two months with Osmos

Background

Konvy is one of Thailand’s largest online marketplaces focused exclusively on beauty and personal care. The platform partnered with Osmos in January 2025 to begin media monetizing. With an entirely local team and a customer base rooted in beauty-specific categories, Konvy presented an opportunity to drive performance through curated inventory and smarter delivery logic.

Challenges

Several unique constraints made this engagement non-traditional:

• Strict inventory rules: Konvy had constraints around where ads could show, despite being a single-category marketplace which limited monetization potential.
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• Language barrier: Only the CEO spoke English; the rest of the local team operated in Thai. This made ongoing consulting, optimizations and weekly alignment difficult. With the CEO’s bandwidth stretched, only one live call was secured throughout the engagement.
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Osmos had to find a way to drive significant results without frequent live interactions and with minimal language overlap.

The Osmos Solution

• Unlocked inventory potential through Osmos’ targeted consulting:
  ‍Konvy’s product catalog, while entirely within the beauty category, spans a wide range of subcategories like makeup, skincare and personal care. Osmos recommended showcasing cross-category inventories.
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  For example, surfacing lipstick ads on skincare pages to maximize monetization opportunities across relevant surfaces. As a result, new inventory was opened up across product, category and purchase confirmation pages leading to increase in response rate and ultimately higher ad revenue.
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• Contextual Targeting Built for Local Language Relevance
  Osmos’ intelligent contextual engine was designed to recognize and respond to Thai-language search queries, enabling relevant ad targeting without requiring full platform localization. This allowed Konvy’s local teams to run high-performing campaigns in their native language—bridging operational gaps and ensuring shoppers saw contextually accurate ads across surfaces.

Impact

In just 2 months of onboarding with Osmos, Konvy saw:

• 112% increase in Ad Revenue
• 4X spike in Budget Utilisation
• +84% Ad Revenue%GMV