Future of Retail Media: Strategies from Australia’s Most Successful RMNs

In this episode, we explore how Australia has emerged as one of the most advanced retail media markets globally. Nikhil Menon (Director, Partnerships at Osmos) is joined by Jon Harding (Founding Partner at Retail Media Works) to unpack the strategies behind Australia’s top RMNs. From delivering over a billion dollars in retail media revenue, Jon covers the evolution from trade-first models to omnichannel sophistication, the rise of tech and the rapid impact of AI and agentic AI on consumer journeys.