SOFIE AI AGENTS > INSIGHT ANALYST
Every advertiser gets an analyst that reads your stock, auction and sales.
WHAT IT DOES
Your top accounts get an account manager who explains their numbers. Insight Analyst gives every advertiser on your network that conversation, built on data only you hold.
Brand managers get answers, not exports or pivot tables.
Every answer points the next dollar where it works hardest.
Explain any account without pulling a report first.
Auction pressure is shown. The names behind it never are.
Spot accounts likely to pause before revenue moves.
Everyday questions answered, so Ad Ops works on growth.
SEE IT IN ACTION
Bring one advertiser. See what Sofie tells them.
FREQUENTLY ASKED QUESTIONS
Answers about how Insight Analyst fits into your network.
The Sofie agent that explains every number on your network. Anyone can ask in their own words and get what changed, why and what to do next.
They read ad data. Insight Analyst also reads your catalog, the auction and sales from inside your network, which is where most causes start. A sold-out product looks like a bidding problem until you can see the stock.
Advertisers and agencies ask about their own campaigns. Your Ad Ops, account and sales teams ask across the whole network. You decide who gets access.
No. Auction signals are anonymised, so advertisers see the pressure, never the names behind it.
Every answer shows the data it used, and where the data cannot separate two causes, Sofie says so rather than guessing.
Report Writer writes the scheduled business review. Insight Analyst answers the question someone has right now.