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SOFIE AI AGENTS > INSIGHT ANALYST

The why only your network knows.

Every advertiser gets an analyst that reads your stock, auction and sales.

Trusted by leading retailers in 11 countries
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"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters

WHAT IT DOES

Your top 20 have an analyst. Now everyone does.

Your top accounts get an account manager who explains their numbers. Insight Analyst gives every advertiser on your network that conversation, built on data only you hold.

Ask in their own words.

Brand managers get answers, not exports or pivot tables.

Know where to spend next.

Every answer points the next dollar where it works hardest.

Ready before the client call.

Explain any account without pulling a report first.

Rivals stay anonymous.

Auction pressure is shown. The names behind it never are.

See the pause coming.

Spot accounts likely to pause before revenue moves.

Fewer "why" tickets.

Everyday questions answered, so Ad Ops works on growth.

See Insight Analyst in action.

Bring your hardest question. Leave with the cause.

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Sees what ad platforms can't

Ad platforms see the click. Your network sees why.

To an ad-only view, a sold-out product looks like a bidding problem. Sofie reads stock, price, the auction and the sale together, and finds the real cause.

Grounded in your network

Built on data only you hold.

Campaigns, auction, catalog, sales, audiences and your retail calendar, read together. No outside tool has that context, so no outside tool gives that answer.

For your team

Spot the pause before it happens.

Ad Ops and sales ask across every account: who might pause, who is ready to grow and where demand is outrunning your inventory.

SEE IT IN ACTION

What did your advertisers ask this week that nobody answered?

Bring one advertiser. See what Sofie tells them.

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FREQUENTLY ASKED QUESTIONS

Your questions, answered.

Answers about how Insight Analyst fits into your network.

What is Insight Analyst?

The Sofie agent that explains every number on your network. Anyone can ask in their own words and get what changed, why and what to do next.

Ad platforms have AI assistants. What is different?

They read ad data. Insight Analyst also reads your catalog, the auction and sales from inside your network, which is where most causes start. A sold-out product looks like a bidding problem until you can see the stock.

Who uses it?

Advertisers and agencies ask about their own campaigns. Your Ad Ops, account and sales teams ask across the whole network. You decide who gets access.

Will advertisers see their rivals?

No. Auction signals are anonymised, so advertisers see the pressure, never the names behind it.

Can it be wrong?

Every answer shows the data it used, and where the data cannot separate two causes, Sofie says so rather than guessing.

How is it different from Report Writer?

Report Writer writes the scheduled business review. Insight Analyst answers the question someone has right now.