Turn shopper data into a revenue line of its own.
A marketplace for your audience cohorts, priced and sold to brands.
What it does
A marketplace for first-party retailer audience cohorts.
With Data Monetization, retailers list pre-built cohorts from their first-party data on a cross-network marketplace. Advertisers rent those cohorts to extend targeting reach across external DSPs. This way retailers open another monetization opportunity on 1-party data they already own.
Pre-built audience cohorts
Retailers can use existing segments already in the platform. Pick a pre-populated audience list to go-live instantly.
Hashed, encrypted, GDPR-compliant
All cohorts are hashed and encrypted before listing, with GDPR compliance built in. No raw PII exchanged across the marketplace.
Cross-network marketplace
Open to retailers across the network, Osmos and non-Osmos alike.
Access, pricing, and match-rate controls
Retailers can set custom prices per cohort. Advertisers see real-time match rates per DSP before they rent.
Performance dashboard
Retailers see rental revenue per cohort. Advertisers see impressions, clicks per rented cohort.
Activate on external DSPs
Rented cohorts plug into advertiser’s existing DSP stacks. Meta, Google, DV360, and other major DSPs are supported out of the box.
Open one more monetization layer on your first-party data.
Reach out to onboard ahead of launch and start listing cohorts on day one.
Success stories
How retailers broke their ceiling.
How Mr DIY turned 1,100 stores into a scalable In-Store retail media network
in-store screens live
stores activated
marquee brands live
mass merchandise
In-store
Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization
2m revenue growth
pp in budget utilisation
CPC increase
Healthcare
Onsite
coming soon
Open one more monetization layer on your first-party data.
Reach out to onboard ahead of launch and start listing cohorts on day one.
Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.
frequently asked questions
Your questions, answered.
Answers about how Osmos Demand sits inside your store stack.
Through one-time onboarding. Non-Osmos retailers register with the marketplace once. From then on, they can list cohorts for Osmos retailers to rent, and rent cohorts listed by Osmos retailers. The same marketplace works both ways.
All cohorts are hashed and encrypted before listing, with GDPR compliance built in. No raw personally identifiable information is exchanged across the marketplace. Retailers keep full control of their underlying data; only the hashed cohort is shared with the renter.
Rented cohorts activate on external DSPs. Once a cohort is rented, the advertiser plugs it into their own campaigns running through Meta, Google, DV360, and other DSPs. Activation happens on the advertiser’s existing ad-tech stack.