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‍Grocery

Your store network is media.
Start selling it.

One platform for onsite, offsite, and in-store - with store-level targeting and proof that online ads move offline baskets.

Trusted by leading retailers in 11 countries
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
6k+

Active stores (dark stores + instores)

42M+

Active SKUs

21K+

Active sellers

4.2x

ROAS delivered

What changes with Osmos

Grocery is omnichannel.

Your media should be, too.

Your shoppers move between app, site, and store every week. Measures all three as one network.

Target at store level.

Campaigns matched to each store's range, stock, and catchment.

Prove online-to-offline.

ROAS that counts the basket in the store, not just the click.

Measure the halo.

Lift studies that capture category and brand spillover - the sales clicks never see.

Sell the in-store media.

Screens, shelves, and endcaps booked like digital - the full in-store set.

Works with your ecosystem:

The Osmos platform

Everything a grocery network needs.

30+ apps across seven categories including in-store set. Plug a gap or take the whole stack.

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Retail Media OS. Zero Ceilings.

30+ apps. Every channel, format, insight & proof point - one platform.

Sofie AI Agents →

10+ specialist agents that analyze, plan, create and optimize.

Sofie AI Agents

Onsite advertising →

Sponsored placements across search, category, and product pages - at scale.

Onsite

Offsite advertising →

Retailer-branded campaigns across social, display, and the open web.

Offsite

In-store advertising →

Screens, shelves, and footfall - planned, served, and measured.

In-Store

Measurement →

Verified delivery, real uplift studies and closed-loop attribution brands can trust.

Measurement

Demand →

Grow brand adoption with smarter outreach, mediation & ad packages.

Demand

Orchestration →

Stitch together fragmented systems with custom workflows & automation.

Orchestration

Professional Services →

Strategy, ad sales, and ops muscle - until your flywheel spins.

Professional Services

Content Cop

Checks assets against brand, format, and compliance rules.

Sofie AI Agents
Media Planner

Builds the audience, channel, budget, and flighting plan.

Sofie AI Agents
Insights Analyst

Answer any campaign question with suggested actions.

Sofie AI Agents
Ad Operations as a Service

Keep every campaign performing.

Professional Services
Growth Consulting

Know what to sell and what to charge for it.

Professional Services
Wallets & Billing

Reconcile every wallet without a spreadsheet.

Orchestration
Demand Mediation

Fill every impression from the best-paying source.

Demand
Ad Packages

Bundle supply into deals that sell bigger.

Demand
Incentive Management

Move advertiser spend up the ladder.

Demand
Incrementality

Measure lift with geo, audience, and synthetic holdouts.

Measurement
Brand Lift Study

Exposed-vs-control surveys track recall to purchase intent.

Measurement
Survey Ads

Turn a placement into a consumer signal.

Measurement
Retail Media CMS

The retailer-branded DSP for every major channel.

In-Store
Screen Planogram

Map and manage in-store screens on visual store layouts.

In-Store
Booking Calendar

Run closed-loop attribution on every offsite campaign.

In-Store
Physical Media

Manage analog placements as bookable inventory.

In-Store
Footfall Analytics

Verify who's in front of each screen, matched to the play.

In-Store
Programmatic Demand

Run Google, Meta, and TikTok on your retailer seat.

In-Store
White Labelled DSP

The retailer-branded DSP for every major channel.

Offsite
Audience Exchange

Monetize your audiences, not just your space.

Offsite
Bring Your Own Traffic

Run closed-loop attribution on every offsite campaign.

Offsite
Extended Media Network

Run Google, Meta, and TikTok on your retailer seat.

Offsite
Guaranteed Outcomes

Tail and torso advertisers, managed to outcomes.

Offsite
Non-endemic Ads

Same Osmos flow as Endemic. No second stack.

Onsite
Display Ads

Links right where shoppers are weighing their options.

Onsite
Video Ads

Shoppable video that converts while shoppers are watching.

Onsite
Product Display Ads

Banner placements that reach shoppers early.

Onsite
Product Ads

Sponsored listings on search, category, and product pages.

Onsite
Store Lift

POS-integrated lift measurement, exposed vs. control stores.

In-Store
Creative Review

Catch off-spec creative before it reaches ops.

Orchestration
Brand Self-Serve

Let advertisers run their own campaigns.

Orchestration
Inventory Studio

Manage every placement from one place.

Orchestration
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In store

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2,500+ screens live across 5 banners

"osmos" logo in purple text on a light background
"osmos" logo in purple text on a light background
Smart playlists with dayparting

Brands target peak shopping hours and weekend traffic. Retailers automate seasonal scheduling. Rules-based playlists generate by time, day, location, or trigger.

Apps you may also like:
"osmos" logo in purple text on a light background

Screen Planogram

See every screen at a glance.

A live map of your whole estate, with status, format, and placement context in one view.

Success stories

How retailers broke their ceiling.

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

How a US-based grocery retailer grew its ad revenue share 4x in 4 months

4x

growth in M%G

66%

brand adoption

8wks

contract-to-revenue

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

BigBasket leverages Osmos to drive 8% revenue growth with smarter keyword expansion

₹37L

influenced revenue (Sept–Oct ’25)

37

keywords influenced

8%

revenue growth

See the math

What is your Media Network worth?

A two-week assessment returns your number with a 90-day plan to hit it.

Thank you!

We’ll get back to you soon.

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Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

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We’ll get back to you within one business day.

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frequently asked questions

Your questions, answered.

Answers about the Grocery retail media solutions Osmos provides.

What is a grocery retail media network?

A grocery retail media network lets grocers sell ad placements - onsite search and display, in-store screens and shelves, and offsite campaigns - to CPG brands, monetizing shopper traffic across every channel.

Can Osmos monetize physical grocery stores, not just the app?

Yes. Osmos turns screens, shelf media, endcaps, and aisles into bookable, measurable inventory - with footfall verification and live stock sync so ads only serve for what's on shelf.

How does Osmos prove online ads drive in-store sales?

Osmos measures online-to-offline ROAS and halo effects through closed-loop attribution and lift studies - counting the basket in the store, not just the click.

Can brands target specific grocery stores?

Yes. Campaigns can be matched to each store's range, stock, and catchment - so brand spend follows real availability, store by store.