Guides

Behind Swiggy’s Ad Engine: Lessons in Retail Media Excellence

In this episode, Anurodh Tak (ex–Director, Ad Monetization, Swiggy) joins Anuj Nagpal (VP-Growth, Osmos) to reveal how Swiggy built and scaled one of India’s most successful retail media programs. From balancing ad supply and demand to maintaining a seamless customer experience, they unpack the real-world experiments, insights and strategies behind Swiggy’s ad monetization journey.

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