Behind Swiggy’s Ad Engine: Lessons in Retail Media Excellence

In this episode, Anurodh Tak (ex–Director, Ad Monetisation, Swiggy) joins Anuj Nagpal (VP-Growth, Osmos) to reveal how Swiggy built and scaled one of India’s most successful retail media programs. From balancing ad supply and demand to maintaining a seamless customer experience, they unpack the real-world experiments, insights and strategies behind Swiggy’s ad monetization journey.