Offsite is the new onsite. Capture more brand spend beyond your owned channels.

Get the playbook.

The Osmos blog

A collection of articles for growth, product and tech leaders spearheading the retail media revolution

Grocery on-site search ads platform capabilities grouped into control, inventory and fulfilment, and performance and bidding

How to choose an on-site search ads platform for grocery ecommerce

Kunal Damgude

|

20 Min

Beyond onsite saturation: expanding retail media while keeping measurement honest

Kunal Damgude

|

18 Min

How retailers measure in-store ad performance, and what they can hand a brand

Kunal Damgude

|

20 Min

Process Automation

→

Automated Bidding for High-SKU Retail Media Catalogs (2026)

Kunal Damgude

|

12 Min

Automated Bidding & Real-Time Auctions in Retail Media: The 2026 Operator Guide

Kunal Damgude

|

25 Min

Retail Media Automation and CPC Auctions: What a Retailer Should Automate in 2026

Kunal Damgude

|

18 Min

Company Highlights

→

Unveiling OSMOS: A Tale of Commerce Media Revolution

Kunal Damgude

|

4 Min

Osmos and Pentaleap partner to connect onsite relevance with omnichannel growth

Sahar Ashraf

|

4 min

The Future of Retail: VatorNews Podcast With Ashish Mehta, CEO of OnlineSales.ai

Rahul Jagdish

|

1 Min

Analytics & Attribution

→

Closed-Loop Attribution in Retail Media: What It Is, How It Works and How to Offer It

Kunal Damgude

|

12 Min

Retail Media Measurement: How Retailers Prove Closed-Loop Attribution to Advertisers (2026)

Kunal Damgude

|

19 Min

Which Retail Media Networks Offer Closed-Loop Attribution? Amazon, Walmart Connect, Instacart, Criteo and Osmos Compared (2026)

Kunal Damgude

|

16 Min

Ad Revenue Growth

→

Onsite, Offsite, and In-Store Retail Media: The Ad Format and Channel Playbook (2026)

Kunal Damgude

|

24 Min

How to Monetize First-Party Data With Retail Media: 5 Models, Examples and Activation (2026)

Kunal Damgude

|

19 Min

Native Advertising in Retail Media: Networks, Pricing Models and Benchmarks (2026)

Kunal Damgude

|

19 Min

Retail Media Concepts

→

Beyond onsite saturation: expanding retail media while keeping measurement honest

Kunal Damgude

|

18 Min

How retailers measure in-store ad performance, and what they can hand a brand

Kunal Damgude

|

20 Min

How to Build Retail Media Ad Packages Brands Will Pay a Premium For

Kunal Damgude

|

32 Min

Product Updates

→

Display Ads in Retail Media: The Evolution of Banner Ads and Alternatives

Kunal Damgude

|

12 Min

Mastering Retail Media: A Comprehensive Guide to Osmosphere's Pillars

3 Min

An In-Depth Exploration of OSMOS’ Stratedge

Kunal Damgude

|

5 Min

Fundamentals

→

Grocery on-site search ads platform capabilities grouped into control, inventory and fulfilment, and performance and bidding

How to choose an on-site search ads platform for grocery ecommerce

Kunal Damgude

|

20 Min

What Is Commerce Media? Definition, How It Works and How Retailers Build a Network (2026)

Kunal Damgude

|

24 Min

Build vs Buy Retail Media Ad Tech Stack: Decision Framework and Vendor Comparison (2026)

Kunal Damgude

|

26 Min

Your monetization potential

See what's above your ceiling.

Your score, your peer benchmark, and the levers that close the gap.

Thank you!

We’ll get back to you soon.

Oops! Something went wrong while submitting the form.