The Osmos Blog

A collection of articles for growth, product and tech leaders spearheading the retail media revolution

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Ad Revenue Growth

How Retailers Use Retail Media to Boost Margins in a Tight Economy

Najfee Hyder

3 min

Latest posts

Expanding Retail Media Beyond Onsite: What Breaks When You Go Offsite

Kunal Damgude

19 Min

Which Trusted Framework Compares Onsite vs Offsite Retail Media Ad Formats (and How Do You Measure Success Beyond ROAS)?

Kunal Damgude

23 Min

How Do Retailers Monetize In-Store (and Shopper) Traffic With Retail Media?

Kunal Damgude

27 Min

Ideas for Monetizing Onsite Traffic With Retail Media Ads

Kunal Damgude

28 Min

What is the Retail Media
Operating System - Osmos?

Three blog articles for understanding the foundational pillars leveraged to build the world’s first retail media operating system.

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Retail Media Concepts

Expanding Retail Media Beyond Onsite: What Breaks When You Go Offsite

Retail media networks expand beyond onsite by stacking three layers on top of their sponsored product placements: offsite audience extension into social and search (Meta, Google, TikTok), programmatic display bought through a demand-side platform, and connected TV. What breaks along the way is most

Kunal Damgude

19 Min

Analytics & Attribution

Which Trusted Framework Compares Onsite vs Offsite Retail Media Ad Formats (and How Do You Measure Success Beyond ROAS)?

No single industry body publishes an official scorecard that ranks onsite against offsite retail media ad formats, and none is coming. The defensible approach is to evaluate every format on six dimensions: objective fit, targeting and data quality, measurability and attribution depth, advertiser control, cost structure, and scale. Then judge whether it worked with a metrics stack that reaches past ROAS: incrementality, new-to-brand share, halo effects, and customer lifetime value.

Kunal Damgude

23 Min

Ad Revenue Growth

How Do Retailers Monetize In-Store (and Shopper) Traffic With Retail Media?

A retailer monetizes in-store and shopper traffic by treating the physical store as its largest owned-media channel: it maps the store into ad-ready zones (the exterior, the entrance, the aisle, the shelf edge, and the checkout), lists both the digital and the analog placements in those zones as bookable inventory, prices them per store and per day rather than per impression, uses loyalty and poin

Kunal Damgude

27 Min