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The only in-store CMS built for
retail media.

Stores, screens, ad formats, playlists, campaigns, playback logs, reports - one console. Retailers turn screens into revenue. Brands buy targeted in-store inventory.

Trusted by leading retailers in 11 countries
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters

What it does

A CMS purpose-built for retail media monetization.

Osmos handles content scheduling, smart playlists, multi-zone layouts, screen health, network override, and proof-of-play in one console. Retailers ship a monetizable network in 4 weeks on existing hardware; brands buy targeted in-store inventory.

Smart playlists with dayparting

Brands target peak shopping hours and weekend traffic. Retailers automate seasonal scheduling. Rules-based playlists generate by time, day, location, or trigger.

Multi-zone artboard editor

Brands ship campaigns same-day from brand-locked templates. Retailers control the visual layer. Drag-and-drop editor, stock assets, Canva and PowerPoint import.

Real-time screen health

Brands trust ads actually played. Retailers fix issues fast. Heartbeat per screen, offline alerts, screenshot capture, remote reboot, brightness control.

Instant network override

Brands run flash-sale takeovers. Retailers handle merchandising urgency. Push override to every screen in one click; schedule resumes when the moment ends.

Proof-of-play with audit logs

Brands verify ROAS. Retailers bill accurately. Every ad play logged with screen, store, time, duration. Audit trails and CSV exports for billing and compliance.

100+ apps and open APIs

Brands plug live data into ads (weather, BI, social). Retailers integrate POS, CRM, ERP. REST API and webhooks for content sync and event triggers.

See the retail media CMS in action.

A 30-minute walkthrough with the Osmos CMS lead. Smart playlist builder, network health dashboard, proof-of-play export, and the DFI multi-banner rollout.

Get a demo →
Works with your ecosystem:

Success stories

How retailers broke their ceiling.

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

SEE IT IN ACTION

See the retail media CMS running on a live network.

A 30-minute walkthrough with the Osmos CMS lead. Smart playlist builder, network health dashboard, proof-of-play export, and the DFI multi-banner rollout.

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Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

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frequently asked questions

Your questions, answered.

Answers about how Osmos In-Store sits inside your store stack.

How is this different from a generic digital signage CMS?

Generic signage CMS handles content programming. Retail Media CMS adds the retail-media layer: smart playlists tied to ad campaigns, dayparting designed around store traffic patterns, proof-of-play that feeds advertiser billing, and brand-side workflows for self-serve booking and approval. Built on the same CMS foundation, designed for monetization.

What hardware and devices does it support?

Native player support across 50+ device types. Android, Windows, macOS, Linux, Samsung Tizen, LG webOS, BrightSign, ChromeOS, Apple TV, Raspberry Pi, and more. Minimum spec: 4 GB RAM, 32 GB storage, 5 Mbps internet. Zero-touch provisioning by serial number. Existing screens stay live.

How long does it take to go live?

4 weeks on existing hardware. Player deployed in week one. Stores, screens, formats, playlists, and dayparting rules configured in weeks two and three. First campaigns live in week four. POC across DFI took under 3 days per country.