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Demand

Compound every revenue lever on one engine.

Your revenue levers leak when they run in separate tools. Osmos Demand runs them on one engine, where each compounds the others.

Trusted by leading retailers in 11 countries
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"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
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"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
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The Demand apps

Apps that lift fill rate and unlock more yield.

Demand Mediation

Priority rules, floor CPMs, and seat ownership stay with the network. You decide what fills and at what price, across every demand source.

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Data table with green and red percentage indicators across multiple rows

Deal Management

Record, track and manage every deal across every demand source in one place, no more revenue lost between tools.

Ad Packages

Package inventory across formats to lift fill rate and deal size, so advertisers buy more in one transaction.

Data Monetization

Turn first-party data into revenue that runs independent of ad inventory, a margin line that compounds the rest.

DemandWise

Every advertiser relationship in one view, with spend patterns, gaps, and next-best actions.

Incentive Management

Milestone bonuses, spend matching, and GMV-linked rewards that push advertisers to spend more.

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Why Osmos Demand

Fill every impression at maximum value.

Osmos brings more demand to your network and makes every source compete.

Make demand compete.

Priority rules, floor CPMs, and mediation that protect your yield.

Package inventory to lift deal size.

Bundle formats and placements into offers brands buy bigger.

Your seat, your economics.

Demand flows through your network - ownership and margin stay yours.

Works with your ecosystem:

Success stories

How retailers broke their ceiling.

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

SEE IT IN ACTION

How many impressions went unsold last quarter?

That inventory is already earning attention. Make it earn revenue.

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Fill more at full value.

More demand competing means higher fill % & higher CPM.

Yield-protected by design.

Your floors, priority rules, and seat - demand competes on your terms.

Measured against your baseline.

Fill and yield tracked before vs. after - let the math decide.

Scale or stop, anytime.

Expand only when your fill and yield math says so.

Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

We’ll get back to you within one business day.

Thank you!

We’ll get back to you within one business day.

Back to Osmos →
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frequently asked questions

Your questions, answered.

Answers about how Osmos Demand sits inside your store stack.

How does demand mediation work across our different demand sources?

Every impression auctions in real time. Direct-sold serves first, PG followed by PMP next, and open auction fills the rest, across pre-built connectors like Google Ad Manager, PubMatic, and Magnite.

Can we monetize first-party data without giving up control of it or exposing customer PII?

Yes, cohorts are hashed, encrypted, and GDPR-compliant before listing, so only the hashed cohort, never raw PII, is shared at a price the retailer sets.

What does Incentive Management actually automate?

Rule-based rewards trigger automatically on advertiser actions like top-ups or milestones and flow straight into wallets, with reporting on incentive cost vs. spend.

What does Ad Packages do that a sales deck or line-item ad server doesn't?

It bundles formats, pricing, targeting, and reporting into one auto-paced product instead of stitched line items; BigBasket saw a 17% fill-rate and 33% CPM lift over six months.

How is the Advertiser CRM different from a generic CRM or marketing tool?

It runs on live network data, such as wallet, ROI, and spend, and fires real-time, behavior-triggered outreach instead of relying on export/import cycles.

Do we keep control over pricing and floors, or does Osmos set them?

Yes, retailer terms and rules govern pricing across mediation, data monetization, and packages; Osmos operates inside them.