Offsite is the new onsite. Capture more brand spend beyond your owned channels.
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CREATIVE DIRECTOR
On-brand creative for every advertiser you serve.
Sofie turns campaign products into on-brand, ready-to-run ads for every advertiser on your network.
From products to every ad size
Higher CTR with lifestyle creative
Of sales impact comes from creative
WHAT IT DOES
Most advertisers stall at the creative step, and those who launch rarely cover every size, so placements go unsold. Creative Director builds the full set from the campaign's products, follows each brand kit and your network's rules, and learns what performs, so every advertiser launches ready.
Opens on the ad element with products and format already loaded. No brief, no handoff.
The full size matrix for each format, generated together and attached in one click.
Each advertiser's logo, palette and typeface carried into every variant.
Describe the change and every variant updates at the same placement size.
Winning layouts, offers and CTAs on your network carried into the next creative.
SEE IT IN ACTION
Bring one campaign. We'll generate the full creative set with you on the call.
Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.
FREQUENTLY ASKED QUESTIONS
Answers about how Creative Director fits into your network.
Creative Director is the Sofie agent that turns the products in a campaign into ready-to-run ads. It generates every size the ad format needs, applies the advertiser's brand kit and your network's rules, and refines variants on request.
Both. Retailers switch it on for their network and set the creative rules. Advertisers and your Ad Ops team use it inside the campaign, at the creative step.
No. Advertisers pick the products and generate. Sofie builds the brief from the campaign, the format and the brand kit. Typing an instruction is optional and refines the result.
Each advertiser's logo, colors and typeface, along with your safe zones, offer rules and CTA styles, are applied as the creative is generated, then checked before variants reach the campaign. Content Cop can add a further screen before anything goes live.
Image-based onsite formats, at every size each format requires.
It learns from campaign results on your own network, onsite and offsite.
Yes. Manual upload stays available at every step, and generated creative can be downloaded or saved to the media library.
