Retail Media Monetization in Healthcare: From Experiment to Revenue Line
From scaling retail media monetization at TATA 1mg to building it again at TrueMeds, Prateek Rai (AVP, TrueMeds) joins Anuj Nagpal (VP, Client Growth, Osmos) to talk about what it really takes to make retail media work in healthcare. More than just selling inventory, it demands the right balance of user trust, regulatory discipline, relevance and operational scale.
Hear how Osmos has helped enable that journey along the way. From audience targeting and measurement to repeatability and sustainable growth, this is a candid look at what healthcare retail media monetization truly entails.
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