Retail Media Lounge: A new space for retail media minds to meet and think together.

Join The Lounge

Brand-safe approval, from AI screen to human reviewer.

Streamline campaign reviews & ensure brand consistency with AI content validation.

Trusted by leading retailers in 11 countries
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters

What it does

Every creative gets reviewed before it goes live.

Retailers run approval workflows tailored to their team, with parallel or tiered steps. AI screens every creative for format, quality, profanity, and plagiarism before it reaches the human queue. Reviewers comment, request fixes, and approve from the same dashboard advertisers use to submit.

Approval workflows

Approval processes get configured per team, with parallel or tiered steps. Every creative routes through the path the retailer designed.

Inline comments to advertisers

Reviewers drop comments from the dashboard. Advertisers see what to fix before campaigns go live.

Advertiser response loop

Advertisers reply from their campaign management dashboard. Clarifications stay inline, captured against the campaign.

AI format and quality checks

AI screens every creative for format, dimension, and quality before it reaches a human reviewer.

Profanity and plagiarism filter

Profanity and plagiarism filters catch inappropriate or duplicated creatives before review. Brand-safety rules apply per format.

Reviewer alerts

Designated reviewers get an alert the moment their action is required.

See Content Cop in action.

Get a walkthrough of approval workflows and creative screening when we open access.

Get a demo →
Works with your ecosystem:

Success stories

How retailers broke their ceiling.

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

COMING SOON

Talk to us about Content Cop.

Get a walkthrough of approval workflows and creative screening when we open access.

Thank you!

We’ll get back to you soon.

Oops! Something went wrong while submitting the form.
Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

We’ll get back to you within one business day.

Thank you!

We’ll get back to you within one business day.

Back to Osmos →
Oops! Something went wrong while submitting the form.

frequently asked questions

Your questions, answered.

Answers about how Osmos Orchestration sits inside your store stack.

How is this different from a generic digital signage CMS?

Generic signage CMS handles content programming. Retail Media CMS adds the retail-media layer: smart playlists tied to ad campaigns, dayparting designed around store traffic patterns, proof-of-play that feeds advertiser billing, and brand-side workflows for self-serve booking and approval. Built on the same CMS foundation, designed for monetization.

What hardware and devices does it support?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets.

How long does it take to go live?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets.

How long does it take to go live?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets.

How long does it take to go live?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets.

How long does it take to go live?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets.