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Composable retail media Operating System

Your retail media network has a ceiling.
Osmos breaks it.

Most RMNs plateau at 0.5-1% of GMV. Best-in-class reach 3-6%+.
Osmos closes that gap: composably, without rebuilding your stack.

Trusted by leading retailers in 11 countries
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"Pick n Pay" logo in white text
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"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters

The Osmos platform

30+ apps. One control plane. Buy apps, not projects.

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Retail Media OS. Zero Ceilings.

30+ apps. Every channel, format, insight & proof point - one platform.

Sofie AI Agents →

10+ specialist agents that analyze, plan, create and optimize.

Sofie AI Agents

Onsite advertising →

Sponsored placements across search, category, and product pages - at scale.

Onsite

Offsite advertising →

Retailer-branded campaigns across social, display, and the open web.

Offsite

In-store advertising →

Screens, shelves, and footfall - planned, served, and measured.

In-Store

Measurement →

Verified delivery, real uplift studies and closed-loop attribution brands can trust.

Measurement

Demand →

Grow brand adoption with smarter outreach, mediation & ad packages.

Demand

Orchestration →

Stitch together fragmented systems with custom workflows & automation.

Orchestration

Professional Services →

Strategy, ad sales, and ops muscle - until your flywheel spins.

Professional Services

Inventory Manager

Forecasts inventory pressure and finds yield opportunities.

Sofie AI Agents
Content Cop

Checks assets against brand, format, and compliance rules.

Sofie AI Agents
Creative Director

Generates channel-ready creative concepts and copy.

Sofie AI Agents
Performance Manager

Tunes keywords, bids, and product selection continuously.

Sofie AI Agents
Media Planner

Builds the audience, channel, budget, and flighting plan.

Sofie AI Agents
Report Writer

Turns brand data into sharp narratives & suggestions.

Sofie AI Agents
Insights Analyst

Answer any campaign question with suggested actions.

Sofie AI Agents
Ad Operations as a Service

Keep every campaign performing.

Professional Services
Ad Sales

Fill your network with demand.

Professional Services
Growth Consulting

Know what to sell and what to charge for it.

Professional Services
Wallets & Billing

Reconcile every wallet without a spreadsheet.

Orchestration
Creative Review

Catch off-spec creative before it reaches ops.

Orchestration
Brand Self-Serve

Let advertisers run their own campaigns.

Orchestration
Inventory Studio

Manage every placement from one place.

Orchestration
BYO Media Channels

Run every channel from one view.

Orchestration
Demand Mediation

Fill every impression from the best-paying source.

Demand
Ad Packages

Bundle supply into deals that sell bigger.

Demand
Data Monetization

Generate a revenue line that isn't tied to impressions.

Demand
DemandWise

Identify which advertisers to grow, and how.

Demand
Incentive Management

Move advertiser spend up the ladder.

Demand
Incrementality

Measure lift with geo, audience, and synthetic holdouts.

Measurement
Brand Lift Study

Exposed-vs-control surveys track recall to purchase intent.

Measurement
Survey Ads

Turn a placement into a consumer signal.

Measurement
Retail Media CMS

The retailer-branded DSP for every major channel.

In-Store
Booking Calendar

Run closed-loop attribution on every offsite campaign.

In-Store
Physical Media

Manage analog placements as bookable inventory.

In-Store
Footfall Analytics

Verify who's in front of each screen, matched to the play.

In-Store
Programmatic Demand

Run Google, Meta, and TikTok on your retailer seat.

In-Store
White Labelled DSP

The retailer-branded DSP for every major channel.

Offsite
Audience Exchange

Monetize your audiences, not just your space.

Offsite
Bring Your Own Traffic

Run closed-loop attribution on every offsite campaign.

Offsite
Extended Media Network

Run Google, Meta, and TikTok on your retailer seat.

Offsite
Guaranteed Outcomes

Tail and torso advertisers, managed to outcomes.

Offsite
Non-endemic Ads

Same Osmos flow as Endemic. No second stack.

Onsite
Custom Ads

Ad formats custom-built to look native to your UI.

Onsite
Display Ads

Links right where shoppers are weighing their options.

Onsite
Video Ads

Shoppable video that converts while shoppers are watching.

Onsite
Product Display Ads

Banner placements that reach shoppers early.

Onsite
Product Ads

Sponsored listings on search, category, and product pages.

Onsite
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In store

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2,500+ screens live across 5 banners

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"osmos" logo in purple text on a light background
Smart playlists with dayparting

Brands target peak shopping hours and weekend traffic. Retailers automate seasonal scheduling. Rules-based playlists generate by time, day, location, or trigger.

Apps you may also like:
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Screen Planogram

See every screen at a glance.

A live map of your whole estate, with status, format, and placement context in one view.

Co-exist, don't replace

Plug a gap.
Or take the whole stack.

Osmos runs on top of the stack you already have. Start by plugging the one gap that's costing you most, then add more as it pays off. Your ad server, CDP, and DSPs stay exactly where they are. Osmos orchestrates across them, it doesn't replace them.

Pick any app. Start anywhere.

Every app runs standalone. Pick the one that closes your biggest gap, and go live in under 4 weeks on the stack you already have.

Stitch your stack together.

Scale app by app, or take a whole category. Each one plugs into your ad server, CDP and DSPs, so your infrastructure stays and Osmos orchestrates on top.

Run it all as one.

Scale to the full network when it's earned its place, all of it run from one control plane, under one set of rules.

Works with your ecosystem:

Success stories

How retailers broke their ceiling.

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

Proven results at enterprise scale.

6.75%

Average M%G -
Monetization as % of GMV

4wks

Time taken for first pack to go live

↑57%

Increase in advertiser adoption

↓80%

Reduction in ops. Strategy replaces maintenance

Your monetization potential

See what's above your ceiling.

Your score, your peer benchmark, and the levers that close the gap.

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We’ll get back to you soon.

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Zero commitment.

No sales trap, no obligation. Your report, yours to keep.

Report in 1 week.

Few inputs from you. Full diagnostic back within 7 days.

Real peer benchmarks.

Scored against retailers your size, vertical, and maturity.

Dollars, not adjectives.

Your upside modeled lever by lever, in revenue terms.

Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

We’ll get back to you within one business day.

Thank you!

We’ll get back to you within one business day.

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trust pillars

Enterprise-grade. Battle-tested.