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Sofie AI Agents > Performance Manager

Every bid, budget and campaign earning more.

Sofie moves keywords, products, bids and budgets to where they sell the most. You approve in one click.

Trusted by leading retailers in 11 countries
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"Wakefern Food Corp" logo in bold white text
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"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
2.4B+

Across our retail media network

2.4B+

Across our retail media network

2.4B+

Across our retail media network

What it does

Every campaign tuned. Every dollar earning.

Unspent budget and bids that lose the auction cost advertisers sales and cost you revenue. Fixing them takes hours per campaign, so only the top accounts get it. Sofie does it for every campaign, every day, and shows the return on each change before it goes live.

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Keywords that sell.

High-volume terms your shoppers search, added before rivals take them.

Products that convert.

In-stock products most likely to convert, picked for every campaign.

Bids that win.

Priced against the live auction. Rivals stay anonymous.

Budget where it earns.

Spend moved to the campaigns returning the most.

Budget back on pace.

Underspending? Sofie finds the cause and the fix.

One click to approve.

Every move shown with its impact, logged and reversible.

See Performance Manager in action.

Bring one campaign. See what it could earn.

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Keywords and products

More searches won. More products sold.

Sofie adds the high-volume terms your category converts on, pauses the ones that spend without selling, and swaps out-of-stock products for ones that can serve.

Bids and budgets

Every dollar where it earns the most.

Bids are priced against the live auction, and budget moves from campaigns that stall to the ones returning the most. You see the pressure, never the rivals' names.

Budget back on pace

Underspend found. Budget back to work.

The moment pacing slips, Sofie checks bids, stock, keywords, budget and self-competition, names the cause and puts the fix next to it, so committed budget gets spent.

SEE IT IN ACTION

See Performance Manager in action.

Bring one campaign. We'll show you every change Sofie would make, and what each one is worth.

Thank you!

We’ll get back to you soon.

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frequently asked questions

Your questions, answered.

Answers about how Osmos In-Store sits inside your store stack.

What is Performance Manager?

The Sofie agent that keeps every campaign on your network tuned. It suggests keywords and products, recommends bids and budgets, and keeps adjusting all four as performance moves. Every change comes with its expected impact and waits for approval.

Who uses it, the retailer or the advertiser?

Both. Retailers choose which advertisers get it. Advertisers and your Ad Ops team see the proposed changes on the campaign itself and approve them there.

Does it change campaigns on its own?

No. Every action is opted into by a person. Sofie proposes the change and shows the expected impact; nothing applies until someone approves it, and every change is logged and reversible.

What does it check?

The hygiene basics, such as status, dates, wallet balance, budget and approvals, plus pacing, keyword health, keyword fit to products, high-volume keywords you are missing, bids against the category, product stock, price position, share of voice and self-competition between campaigns. Display campaigns also get fill rate, frequency, audience and placement checks.

Will advertisers see who they are bidding against?

No. Competitive checks use anonymized data. Advertisers see the pressure in the auction, never the names behind it.

Which ad formats does it cover?

Product Ads and Display Ads.

How is it different from Insight Analyst?

Insight Analyst answers any campaign question you ask. Performance Manager works without being asked: it watches every campaign and brings you the changes to make.