Measurement
Prove the lift behind every campaign run.
Advertisers hedge budgets when the proof isn't there. Osmos measures every campaign on your network one way, so the numbers hold up where budgets get decided.
The Measurement apps
Measurement modules that your brands will fall in love with.
Incrementality
Measure true lift with geo-holdouts, audience holdouts, and synthetic control. Every campaign on your network can run it, not just your biggest advertisers.
Brand Scorecard
Each advertiser gets a standing view of their lift, spend, and benchmarks across every campaign on your network, the scorecard they take back to their own leadership.
Brand Lift Studies
Exposed-versus-control surveys track recall, awareness, consideration, and purchase intent, so advertisers see the upper-funnel impact ROAS misses.
Survey Ads
Surveys as an ad unit. Raw shopper responses go straight to the advertiser, from the exact audience the campaign reached.
Clean Room Analytics
Advertisers bring their first-party data, you control what leaves, and the analytics run inside the clean room.
Why Osmos Measurement
Proof that grows budgets.
Brands spend more where they can defend the spend.
Prove real lift.
Holdouts with synthetic control - incrementality brands actually trust.
ROAS proof = bigger budgets.
Defensible results = automatic expansion conversations.
Consistent methodology, every campaign.
Benchmarked reporting to avoid ugly debates on who's right.
Live campaigns
Campaigns showing true incrementality
Unique data points processed
IAB methodology compliant
Success stories
How retailers broke their ceiling.
How Mr DIY turned 1,100 stores into a scalable In-Store retail media network
in-store screens live
stores activated
marquee brands live
mass merchandise
In-store
Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization
2m revenue growth
pp in budget utilisation
CPC increase
Healthcare
Onsite
Get started
How much budget is the 'proof gap' costing you?
Brands spend more with right proof. Start proving it this quarter.
Proof grows budgets.
Verified lift turns renewals into expansions.
Brand-trusted methodology.
Holdouts, synthetic control - shareable with every brand.
Pilot one lift study.
One live campaign, full study, first report in weeks.
Weeks, not quarters.
No re-platforming to get there. First verified report in weeks.
Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.
frequently asked questions
Your questions, answered.
Answers about how Osmos Measurement sits inside your store stack.
A configurable holdout measures lift at view, add-to-cart, and purchase; it's live in Early Access for onsite sponsored display, with an 8-week minimum window.
"Ghost Bidding" builds a real-audience control group, then a 4-step survey (recall to purchase intent) is matched back to each logged-in shopper's actual purchase history.
Panels rely on probabilistic matching and synthetic baselines; Osmos ties every response to a verified logged-in shopper's real purchase data instead.
The survey is the ad unit itself, embedded on the brand page, with raw responses going only to the advertiser and retailer.
Yes; Incrementality and Brand Lift Study are scoped to onsite sponsored display campaigns, with other formats and offsite coming soon.