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Fintech & Payments

Your transaction data is a media business.

Compliant, walled-garden monetization — data never leaves your home.

Trusted by leading retailers in 11 countries
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"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
312M+

Unique users processed

<60ms

p99 ad serve latency

100%

Data compliance

21K+

Active sellers

What changes with Osmos

A walled garden media network, on your terms.

Build, target, serve, and measure - all inside your environment.

Audiences that convert.

Real purchases, not inferred interest.

Zero Data Leakage.

Compute comes to your data.

Offers that match intent.

Brand-funded deals for targeted shoppers.

Closed loop to transaction.

Campaigns measured against actual spend.

Works with your ecosystem:

The Osmos platform

Composed inside your garden.

Audiences, offers, and measurement - zero data exposure.

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Retail Media OS. Zero Ceilings.

30+ apps. Every channel, format, insight & proof point - one platform.

Sofie AI Agents →

10+ specialist agents that analyze, plan, create and optimize.

Sofie AI Agents

Onsite advertising →

Sponsored placements across search, category, and product pages - at scale.

Onsite

Offsite advertising →

Retailer-branded campaigns across social, display, and the open web.

Offsite

In-store advertising →

Screens, shelves, and footfall - planned, served, and measured.

In-Store

Measurement →

Verified delivery, real uplift studies and closed-loop attribution brands can trust.

Measurement

Demand →

Grow brand adoption with smarter outreach, mediation & ad packages.

Demand

Orchestration →

Stitch together fragmented systems with custom workflows & automation.

Orchestration

Professional Services →

Strategy, ad sales, and ops muscle - until your flywheel spins.

Professional Services

Content Cop

Checks assets against brand, format, and compliance rules.

Sofie AI Agents
Creative Director

Generates channel-ready creative concepts and copy.

Sofie AI Agents
Media Planner

Builds the audience, channel, budget, and flighting plan.

Sofie AI Agents
Insights Analyst

Answer any campaign question with suggested actions.

Sofie AI Agents
Ad Sales

Fill your network with demand.

Professional Services
Wallets & Billing

Reconcile every wallet without a spreadsheet.

Orchestration
Creative Review

Catch off-spec creative before it reaches ops.

Orchestration
Brand Self-Serve

Let advertisers run their own campaigns.

Orchestration
Demand Mediation

Fill every impression from the best-paying source.

Demand
Ad Packages

Bundle supply into deals that sell bigger.

Demand
DemandWise

Identify which advertisers to grow, and how.

Demand
Incentive Management

Move advertiser spend up the ladder.

Demand
Incrementality

Measure lift with geo, audience, and synthetic holdouts.

Measurement
Brand Lift Study

Exposed-vs-control surveys track recall to purchase intent.

Measurement
Survey Ads

Turn a placement into a consumer signal.

Measurement
White Labelled DSP

The retailer-branded DSP for every major channel.

Offsite
Audience Exchange

Monetize your audiences, not just your space.

Offsite
Bring Your Own Traffic

Run closed-loop attribution on every offsite campaign.

Offsite
Extended Media Network

Run Google, Meta, and TikTok on your retailer seat.

Offsite
Guaranteed Outcomes

Tail and torso advertisers, managed to outcomes.

Offsite
Non-endemic Ads

Same Osmos flow as Endemic. No second stack.

Onsite
Custom Ads

Ad formats custom-built to look native to your UI.

Onsite
Display Ads

Links right where shoppers are weighing their options.

Onsite
Video Ads

Shoppable video that converts while shoppers are watching.

Onsite
Growth Consulting

Know what to sell and what to charge for it.

Professional Services
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In store

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2,500+ screens live across 5 banners

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"osmos" logo in purple text on a light background
Smart playlists with dayparting

Brands target peak shopping hours and weekend traffic. Retailers automate seasonal scheduling. Rules-based playlists generate by time, day, location, or trigger.

Apps you may also like:
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Screen Planogram

See every screen at a glance.

A live map of your whole estate, with status, format, and placement context in one view.

Success stories

How retailers broke their ceiling.

How a global payments operator reduced campaign launch time to minutes

19.2ms

p99 ad latency

Minutes

campaign launch time

How a BNPL marketplace unlocked 12x advertiser spend growth in 8 months

12x

monthly ad spend growth

<15min

listing update time

How one of India's largest POS networks is becoming a paid ad surface

10K+

POS screens to go live

5

verticals mapped for rollout

See the math

Brands can't buy your audience anywhere else.

Talk to us about pricing that advantage.

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Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

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frequently asked questions

Your questions, answered.

Answers about the fintech and payment media monetization solutions Osmos provides.

What is Fintech media?

Fintech media is the monetization of a payment or banking platform's audiences and transaction insight - serving brand campaigns and merchant-funded offers to users, measured against actual spend.

How do fintechs monetize data compliantly?

Osmos runs the full loop inside your environment: audiences built, targeted, served, and measured without data ever leaving your control - consent-based and regulation-ready.

Why is transaction data valuable to advertisers?

It's verified, not modeled. Segments built on real purchases across merchants convert better than inferred interest - and brands pay premiums for that precision.

Can payment apps serve offers at checkout?

Yes. Merchant-funded offers serve at the moment of intent - where the wallet is already open - with closed-loop proof of the resulting transaction.