Sofie AI Agents
Meet your new teammates.
10+ specialist agents that analyze, plan, create, and optimize - always within your rules, always with proof.
The Osmos Agents
10+ agents under
one accountable Sofie.
Insights Analyst
Answers any campaign related question with cited evidence and suggested actions.
Report Writer
Turns data into sharp weekly and monthly business narratives & suggestions for each Brand, ready to present.
Media Planner
Builds the audience, channel, budget, and flighting plan around your objective - with forecasts.
Performance Manager
Tunes keywords, bids, and product selection continuously - cutting waste, increasing yield & protecting pacing.
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Creative Director
Generates channel-ready creative concepts and copy based on the brief.
Content Cop
Checks every asset against brand, format, and compliance rules - with clear fixes.
Inventory Manager
Forecasts inventory pressure and finds the opportunities that lift network yield.
Why Osmos Agentic AI
Every account gets
an expert team.
Sofie's agents give every account an analyst, a planner, and an optimizer working inside your Osmos stack.
Expertise on every account.
Analysis, planning, and optimization for every account - not just the top 20.
From question to action.
Agents don't just report - they draft the fix, with evidence and ready for your eyes.
Governed like an employee.
Roles, permissions, and audit log - every action reviewable, every rule enforced.
Specialist agents
Governance
Active advertisers
Advertiser adoption rate
Success stories
How retailers broke their ceiling.
How Mr DIY turned 1,100 stores into a scalable In-Store retail media network
in-store screens live
stores activated
marquee brands live
mass merchandise
In-store
Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization
2m revenue growth
pp in budget utilisation
CPC increase
Healthcare
Onsite
SEE IT IN ACTION
Tell Sofie your goal.
She'll assemble the team.
Try any agent free in the sandbox - then roll it out on your terms.
Scalable capacity without hiring.
Continuous analysis and action across every account, every day.
Full context, not a chatbot.
Agents work inside your Osmos data and workflows - no copy-paste AI.
Spin one up free.
Pick one agent, test it in the sandbox. No commitment.
100% governance. Always.
Audit log, action reviewed and role based permissions.
Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.
frequently asked questions
Your questions, answered.
Answers about how Sofie AI agents sit inside your store stack.
Sofie is a team of seven AI agents built into the Osmos retail media OS. The agents analyze performance, plan media, optimize campaigns, generate creative, and enforce compliance - working continuously across every account while your team approves every action.
Sofie's agents cover the core jobs of a retail media team: answering performance questions with evidence (Insights Analyst), writing business reports (Report Writer), building media plans (Media Planner), tuning keywords, bids, and products (Campaign Optimizer), generating brand-voice creative (Creative Director), reviewing assets for compliance (Content Cop), and forecasting inventory and yield (Inventory Manager).
No. Sofie does the legwork - analysis, drafts, and suggestions at a scale headcount can't reach - while your team makes every decision. Nothing executes without human approval, and every action is recorded in an audit log.
Sofie's agents work inside your Osmos data and workflows with full context - live campaigns, inventory, budgets, and your policies. They don't just answer questions; they draft the fix and queue it for your approval.
Yes. Retailers can hand Sofie's agents to their brands and sellers as self-serve capability - giving every advertiser expert-level optimization without expanding the service team.
Any agent can be tested free in the sandbox on realistic scenarios before you enable it. Pick one agent, give it a spin, and roll it out on your terms.