Tracker links from external campaigns to retailer revenue.
Brands prove ROI past the click. Retailers monetize editorial, influencer, and deal traffic.
What it does
Every external click followed to a product, an order, and revenue.
Brands drive editorial, influencer, and deal traffic to retailer sites, and most of it disappears at the click. Brands cannot prove ROI past the click; retailers cannot monetize the traffic they receive. BYOT tracker links survive the redirect and follow every shopper to a PDP view, an add to cart, an order, and attributed revenue.
Tracker links in bulk or one-off
Brand campaigns ship at scale. Generate per campaign or bulk upload from TSV. Click logged before redirect fires.
Full-funnel attribution from click to revenue
Brands buy ROAS, not clicks. Link clicks, PDP views, add-to-carts, orders, attributed revenue rolled up per tracker, per campaign, per brand.
Deep analytics
Measure performance by source through referral, geo, device type
Retailer-brand permission separation
Retailer owns the user; brand owns the outcome. Retailer sees all brands and revenue. Brand sees only its campaigns.
Success stories
How retailers broke their ceiling.
How Mr DIY turned 1,100 stores into a scalable In-Store retail media network
in-store screens live
stores activated
marquee brands live
mass merchandise
In-store
Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization
2m revenue growth
pp in budget utilisation
CPC increase
Healthcare
Onsite
GET STARTED
See every external click follow through to revenue.
A 30-minute walkthrough with the Osmos BYOT lead. Tracker generation, click-to-revenue funnel, retailer and brand views, EA pilot onboarding plan.
Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.
frequently asked questions
Your questions, answered.
Answers about how Osmos Offsite sits inside your store stack.
Shorteners stop at the click. BYOT continues through PDP view, add-to-cart, order, and attributed revenue. Halo orders within the same brand session are captured too. Brands see ROI, not just traffic. Retailer reporting separates from brand reporting at every layer.
Retailers see every brand, every campaign, and total revenue across all trackers. Brands see only their own campaigns and their own revenue. The retailer owns the user data; the brand sees outcomes, not users.
BYOT supports two billing models. Retailer billing is post-paid as part of the monthly invoice. Brand billing is pre-paid from a dedicated wallet, with hourly click deductions and a 24-hour grace period before suspension.