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Media Platform as polished as your brands.

From launch-day takeovers to replenishment, Osmos monetizes the full beauty cycle.

Trusted by leading retailers in 11 countries
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
75K+

Active advertisers

4.2x

ROAS delivered

23+

Ad formats activated

42M+

Active SKUs

What changes with Osmos

Prestige brands demand a prestige network.

Multi-format ad showcase, creative quality, precision, and performance proof with margin you command.

Sync every variation.

Ads that follow the exact shade and size.

Formats that brands love.

Video, Story ads, Rich media - at prestige standards.

Omni-Channel & Omni-Format.

Onsite, Offsite & In-Store activated under a single platform.

Measure the halo.

Lift studies that capture category and brand spillover - the sales clicks never see.

Works with your ecosystem:

The Osmos platform

Curated apps like your shelves.

Launch formats, offsite reach, and variation-level precision in one suite.

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Retail Media OS. Zero Ceilings.

30+ apps. Every channel, format, insight & proof point - one platform.

Sofie AI Agents →

10+ specialist agents that analyze, plan, create and optimize.

Sofie AI Agents

Onsite advertising →

Sponsored placements across search, category, and product pages - at scale.

Onsite

Offsite advertising →

Retailer-branded campaigns across social, display, and the open web.

Offsite

In-store advertising →

Screens, shelves, and footfall - planned, served, and measured.

In-Store

Measurement →

Verified delivery, real uplift studies and closed-loop attribution brands can trust.

Measurement

Demand →

Grow brand adoption with smarter outreach, mediation & ad packages.

Demand

Orchestration →

Stitch together fragmented systems with custom workflows & automation.

Orchestration

Professional Services →

Strategy, ad sales, and ops muscle - until your flywheel spins.

Professional Services

Inventory Manager

Forecasts inventory pressure and finds yield opportunities.

Sofie AI Agents
Creative Director

Generates channel-ready creative concepts and copy.

Sofie AI Agents
Media Planner

Builds the audience, channel, budget, and flighting plan.

Sofie AI Agents
Insights Analyst

Answer any campaign question with suggested actions.

Sofie AI Agents
Ad Operations as a Service

Keep every campaign performing.

Professional Services
Growth Consulting

Know what to sell and what to charge for it.

Professional Services
Wallets & Billing

Reconcile every wallet without a spreadsheet.

Orchestration
Creative Review

Catch off-spec creative before it reaches ops.

Orchestration
Brand Self-Serve

Let advertisers run their own campaigns.

Orchestration
Inventory Studio

Manage every placement from one place.

Orchestration
Demand Mediation

Fill every impression from the best-paying source.

Demand
Ad Packages

Bundle supply into deals that sell bigger.

Demand
Incentive Management

Move advertiser spend up the ladder.

Demand
Incrementality

Measure lift with geo, audience, and synthetic holdouts.

Measurement
Brand Lift Study

Exposed-vs-control surveys track recall to purchase intent.

Measurement
Survey Ads

Turn a placement into a consumer signal.

Measurement
Retail Media CMS

The retailer-branded DSP for every major channel.

In-Store
Screen Planogram

Map and manage in-store screens on visual store layouts.

In-Store
Booking Calendar

Run closed-loop attribution on every offsite campaign.

In-Store
Physical Media

Manage analog placements as bookable inventory.

In-Store
Footfall Analytics

Verify who's in front of each screen, matched to the play.

In-Store
Store Lift

POS-integrated lift measurement, exposed vs. control stores.

In-Store
Programmatic Demand

Run Google, Meta, and TikTok on your retailer seat.

In-Store
White Labelled DSP

The retailer-branded DSP for every major channel.

Offsite
Audience Exchange

Monetize your audiences, not just your space.

Offsite
Bring Your Own Traffic

Run closed-loop attribution on every offsite campaign.

Offsite
Extended Media Network

Run Google, Meta, and TikTok on your retailer seat.

Offsite
Guaranteed Outcomes

Tail and torso advertisers, managed to outcomes.

Offsite
Non-endemic Ads

Same Osmos flow as Endemic. No second stack.

Onsite
Display Ads

Links right where shoppers are weighing their options.

Onsite
Video Ads

Shoppable video that converts while shoppers are watching.

Onsite
Product Display Ads

Banner placements that reach shoppers early.

Onsite
Product Ads

Sponsored listings on search, category, and product pages.

Onsite
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In store

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2,500+ screens live across 5 banners

"osmos" logo in purple text on a light background
"osmos" logo in purple text on a light background
Smart playlists with dayparting

Brands target peak shopping hours and weekend traffic. Retailers automate seasonal scheduling. Rules-based playlists generate by time, day, location, or trigger.

Apps you may also like:
"osmos" logo in purple text on a light background

Screen Planogram

See every screen at a glance.

A live map of your whole estate, with status, format, and placement context in one view.

Success stories

How retailers broke their ceiling.

Purplle hits $686K in ad revenue during its highest-ever IHB sale with data-driven advertiser activation

$686K

ad revenue

$5.7K

ad revenue per advertiser

1.74%

CTR

Beauty & Personal Care

Onsite

Konvy, Thailand’s biggest online beauty retailer sees a 112% increase in ad revenue

112%

ad revenue increase

4x

spike in budget utilisation

+84%

Ad Revenue%GMV

Beauty & Personal Care

Onsite

Osmos’s ad infra helped a fashion retailer grow ad sales by 3.5x

2.5x

fill rate increase

40%

CTR lift

<50ms

p95 ad serving latency

How a premium beauty marketplace grew attributed GMV 63% in its sale

~63%↑

attributed GMV

~90%↑

ad revenue

Beauty & Personal Care

Onsite

See the math

Prestige budgets follow prestige networks.

See what your discovery journey is worth - pilot one format.

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We’ll get back to you soon.

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Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

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We’ll get back to you within one business day.

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frequently asked questions

Your questions, answered.

Answers about the beauty & lifestyle retail media network solutions Osmos provides.

How do beauty retailers monetize product launches?

Launches are where beauty budgets concentrate. Osmos offers takeovers, sampling, and countdown formats built for launch moments - inventory brands bid up because timing is everything.

What is variation-level targeting?

Ads follow the exact shade, size, or format - synced to live availability - so a campaign never promotes a sold-out variant.

Can beauty retailers capture discovery happening on social?

Yes. Retailer-branded offsite campaigns run where beauty demand is born - social and open web - with closed-loop measurement back to your checkout.

How does Osmos monetize repeat purchases?

Replenishment and routine-based targeting lets brands reach shoppers at reorder moments - audience precision only the retailer's purchase data can power.