Unlocking homepage monetization: How India’s leading online pharmacy achieved 20% ad revenue growth in one month

Background

One of India’s largest healthcare and online pharmacy platforms provides medicines, diagnostics and e-consultation services to millions of customers nationwide. With 5M+ app downloads and a rapidly growing advertiser base, display ads emerged as a key contributor to its retail media revenue.

Challenge

The retailer aimed to:

• Increase visibility for top-tier brands through engaging, high-impact ad placements.
• Drive incremental revenue growth while maintaining competitive CPMs.

‍‍Solution

With a consultative approach, Osmos guided the retailer to implement a series of strategic upgrades to its Display Ad Program:

• Launched Home Page Widgets: The Osmos Team recommended opening more inventory by incorporating widgets on Home Page such as ‘Skincare Picks’, ‘Cold and Cough Products’, ‘In the Spotlight’ and more. This led to an increase in advertiser demand resulting in an instant 20% uplift in ad revenue via homepage.
  
  
• Optimized Bidding Strategy: By increasing keyword-level floor CPCs, the retailer encouraged advertisers to bid more competitively for premium keywords. This heightened competition led to higher average CPCs.
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Impact

• $484K Ad Revenue generated in July 2025
• 20% uplift in Ad Revenue from homepage post widget launch
• 26% increase in Budget Utilization