At Osmos, our commitment to transparent, verifiable, and industry-aligned advertising experiences has always been a core priority. We’re proud to announce that the Osmos Mobile App SDK is now officially certified as compliant by the IAB Tech Lab under its Open Measurement (OM) SDK Integration Validation Compliance Program.

As members of the Interactive Advertising Bureau (IAB), this certification further reinforces our commitment to industry standards, transparency, and responsible measurement.

This certification verifies that our SDK meets the rigorous technical standards required to support accurate and consistent third-party viewability and verification measurement across mobile environments.

What This Certification Means

The Open Measurement SDK (OM SDK) is an industry framework developed by the IAB Tech Lab that enables standardized, reliable viewability and verification signals for ads served in mobile apps.

Our certification confirms that:

• Osmos’ mobile SDK for iOS and Android has passed IAB’s independent verification
• All required OM SDK event signals are implemented correctly
• Our integration is compatible with measurement provider tags
• All relevant formats- including Native Display, Carousel, Interstitial, and Native Video- performed satisfactorily during testing our partner versions (Android/iOS 2.3.0 and higher) aligned with the certified OM SDK protocol version (1.5.5)
  
  

Why This Matters for Brands, Retailers & Partners

For everyone using Osmos to run retail media experiences, this certification strengthens:

🔍 Transparency

Ensures reliable, standardized measurement of ad viewability and interactions.

📏 Accuracy

Enables compatibility with leading global third-party measurement providers.

🔐 Trust & Compliance

Demonstrates alignment with IAB’s rigorous technical standards, supporting brand safety and reporting integrity.

📈 Scalability

Creates a strong foundation for broader adoption of verified retail media formats.

Our Ongoing Commitment

This certification is part of Osmos’ continued investment in building a trusted, privacy-aligned, and measurement-ready retail media ecosystem.

We thank the IAB Tech Lab team for the verification and look forward to completing our annual renewals and continued compliance in the coming years. You can find us in the certified list here.

If you'd like to learn more about our certified integration or explore Osmos, you can book a demo. 

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