Beyond Screens: Building Phygital Retail Media

In this episode of Retail Media Lounge, Deloitte partners Irwin Lin and Vivek Sharma join Nikhil Menon (Director of Partnerships, Osmos) to break down what it really takes to scale retail and commerce media monetization. As organizations sit on rich first-party data and mature platforms, leaders hit the same friction: show me the money and who owns this. In this podcast, they explain why cloud, AI and personalization are only the starting point, and why real success comes from the right operating model, talent, and long-term partnerships, not quick rollouts.

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