Beyond Screens: Building Phygital Retail Media

Step into the future of retail media, where store aisles, screens and shopper data collide. In this power-packed episode, Shantanu Shejwal (VP-Sales, Osmos) and retail industry trailblazer Odette Van Wyk unpack why physical stores are fast becoming the hottest new advertising playground. From real-time personalized screens to AI-powered insights and interactive carts, Odette reveals how retailers are reinventing the shopper journey. Hear how leading retailers have nailed phygital retail media experiences and a bold prediction for 2030 that could redefine how we search and shop.