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Turn analog in-store inventory into a strong revenue line.

Find under-monetized supply. Forecast next quarter. Hold inventory for deals in flight.

Trusted by leading retailers in 11 countries
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"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters

What it does

Physical in-store inventory becomes a managed ad line.

In-store Physical Media turns floor decals, shelf talkers, end caps, banners and more into bookable inventory. Retailers list each space once, set price and schedule, and advertisers book through a calendar. A 100-store rollout sets up in minutes on the same platform that runs vendor orders and proof of execution.

Centralized inventory management

Every physical ad space gets listed once with price, schedule, and targeting tags. One dashboard replaces fragmented spreadsheets and store-by-store emails.

Media Sales Planning + Booking Calendar

A booking calendar shows fill rate and monetization potential per inventory. Media sales pivots by geo, asset type, or store to prioritize what to push.

Self-serve booking flow

Advertisers select inventory, upload creative, and schedule the activation in three steps. Targeting works by individual space, geo, or retailer tag.

Vendor + execution tracking

Orders auto-route to vendors with brand name, due date, assets, and quantity. Store ops upload proof-of-execution photos from their phones.

Reporting + analytics

Finance and reach analytics break down by store, placement, and asset type.

Custom approval workflows

Retailer-configurable review flows with parallel or hierarchical sign-off.

Turn physical inventory into a managed ad line.

See inventory management, the booking calendar, and proof of execution in a 30-minute demo.

Get a demo →
Works with your ecosystem:

Success stories

How retailers broke their ceiling.

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

SEE IT IN ACTION

Turn physical inventory into a managed ad line.

See inventory management, the booking calendar, and proof of execution in a 30-minute demo.

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Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

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frequently asked questions

Your questions, answered.

Answers about how Osmos In-Store sits inside your store stack.

What kinds of physical inventory can be listed?

Floor decals, shelf talkers, end caps, fridge decals, banners, and product sampling booths at launch. Custom asset types add through inventory configuration. Each gets its own schedule, pricing, and targeting tags.

How is performance measured for analog ads?

Finance and reach analytics break down by store, placement, and asset type. Retailers with footfall hardware integrate for upper-funnel reach. Sampling booths capture shopper details via form, with leads flowing into the analytics.

How long does it take to roll out across 100 stores?

Once inventory is listed for all 100 stores, a brand can book a multi-store rollout in a single transaction. Vendor orders auto-route to the right vendors. Store ops upload proof from their phones.