Yearly Rewind 2025: From Experimentation to Enterprise-Scale Growth

In this episode of the Retail Media Lounge Podcast, Kunal (CPO) and Anuj (Customer Success) reflect on what changed for us as retail media moved from experimentation to everyday operations for our customers.

They unpack the real signals we saw on the ground in 2025, what scaled, trends, and how customer usage across markets reshaped our product priorities. The conversation dives into how flagship Osmos capabilities like DemandWise for AI-led advertiser onboarding and Sofie AI for smarter campaign optimization evolved in response to real operational needs, not theory.

Looking ahead to 2026, they share how these learnings are guiding what we build next, from deeper automation and attribution to our growing focus on offsite, omnichannel, and in-store retail media as part of a more connected commerce experience. A candid rewind of 2025 at Osmos, and a clear view into how those lessons are shaping what comes next.