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Osmos is an omnichannel Retail & Commerce Media Operating System that helps retailers, marketplaces, and commerce companies build and scale bespoke retail media platforms. It combines ad serving, yield optimization, campaign automation, and full-funnel analytics into one ecosystem - designed to deliver revenue growth and operational efficiency in weeks, not months.
Unlike conventional demand-side platforms (DSPs) that help advertisers buy media, Osmos is retailer-centric: you own the stack, run campaigns, monetize your first-party data, and control ad inventory across onsite, offsite, email, in-store, and more. Osmos focuses on empowering retailers to build their own retail media business, not just transact ad buys.
Osmos is built as a two-sided platform. While it enables retailers to operate and monetize their media, it also provides advertisers and brands with intuitive tools to plan, activate, and measure campaigns across retail media touchpoints.
Yes. Many advertisers already use Osmos to run and manage campaigns through retailer media environments, with access to self-serve workflows, performance insights, and full-funnel measurement - all within a privacy-safe framework.
Osmos gives advertisers better visibility, cleaner measurement, and more consistent execution across retail environments - without fragmentation across multiple point tools. This results in faster activation and clearer performance outcomes.
Osmos supports a full suite of formats including product ads, display ads, offsite activation (e.g., across broader channels), email ads, and in-store digital ads - all integrated with AI targeting, real-time bidding, and meaningful attribution.
Yes. Osmos is designed to complement existing systems via APIs or turnkey solutions, allowing deployment in as little as ~4 weeks without dismantling your current infrastructure.
Yes. Advertisers and internal teams can launch, monitor, and optimize campaigns using a self-serve panel that scales from small brands to enterprise partners.
Osmos provides full-funnel reporting and closed-loop attribution so you can see performance from impression to conversion and understand ROAS and revenue uplift.
Yes, built-in yield management and AI estimate tools automatically optimize budgets, bid strategies, and inventory pricing to help maximize revenue per placement.
Both are comprehensive OMNI-channel retail media platforms. Zitcha emphasizes unified campaign planning, finance alignment, and cross-channel rollout for enterprise retailers. Osmos, on the other hand, brings a modular app ecosystem for retailers to build or customize their own retail media stack rapidly - including richer self-serve, yield control, and custom delivery across more ad formats.
CitrusAd is a self-serve retail media network powering primarily sponsored product and banner ads within e-commerce environments. Osmos goes beyond a retail media engine - it lets retailers own the entire media stack, expand into offsite & in-store ads, and orchestrate complex media strategies while capturing deeper first-party insights.
Criteo’s suite focuses on commerce media across both open web and retail environments using massive datasets and DSP/SSP capabilities. Osmos is more retailer-focused - it’s a platform you own and operate as your own retail media network rather than renting inventory on external networks.
Topsort aims at simplified campaign management, but its stack is relatively narrower. Osmos provides a broader, more customizable retail media ecosystem, enabling retailers to serve rich media ads and manage campaigns across all purchase touchpoints with deeper control and yield leverage.
Existing tools often optimize for isolated use cases. Osmos focuses on end-to-end retail media orchestration helping retailers move faster, integrate easier, and monetize more holistically across touchpoints.
Osmos is designed for exactly that scenario. Instead of asking you to replace what’s working, Osmos connects and orchestrates across your existing stack reducing operational complexity while unlocking better performance, measurement, and monetization across channels.
Ecommerce marketplaces, omnichannel retailers, vertical marketplaces (e.g., grocery, pharma), OTT platforms, and anyone who wants to monetize digital consumer interactions while owning their advertising tech and data.
Yes - Osmos leverages first-party shopper data and privacy-compliant methods for improved targeting and relevance, helping you create personalized experiences without compromising data ownership.
Osmos offers expert support and optional build-services so you can launch quickly with minimal internal development.
Pricing varies depending on business size, features, and custom requirements. Contact the Osmos sales team for a tailored proposal.
Typical deployment timelines range from a few weeks for ready-made stacks to ~4 weeks for fuller custom setups.
Yes. Osmos supports cookie-less identity options and privacy-aware targeting to align with modern data protection standards.
Reach out to our support team, access developer docs, or book a demo to view integrations and best practices tailored to your business.
Yes. Osmos is built with enterprise-grade security and compliance at its core. We are
SOC 2 compliant, ISO certified, and IAB certified, aligning with global standards for security, transparency, and digital advertising best practices.
Yes. Osmos is fully GDPR compliant and CCPA compliant, enabling retailers to operate confidently across regions while maintaining strong data privacy and governance.
Osmos is privacy-first by design. Retailers retain full ownership and control of their first-party data, with secure and compliant handling across all workflows.
Extremely easily. Osmos is designed to work on top of the stack you already have - not replace it. Whether you’re using a custom ecommerce platform, a homegrown data layer, or third-party tools, Osmos integrates seamlessly via APIs and modular connectors.
No. Osmos is built to adapt to your existing infrastructure. You don’t need to rip and replace your ecommerce platform, analytics tools, or data pipelines.
Yes. Osmos is highly flexible when it comes to integrations with offsite and third-party platforms. This allows retailers to activate, measure, and extend retail media beyond onsite placements with minimal effort.
Very. Osmos supports both standard integrations and custom workflows based on how your business operates - whether that’s data ingestion, ad delivery, reporting, or attribution.
Osmos is API-first and modular by design. Instead of forcing a rigid system, we adapt to how retailers already work - which significantly reduces integration complexity and implementation time.
Most customers can launch within weeks. Because Osmos works with your existing stack, onboarding is significantly faster than traditional retail media platforms.
Very quickly. Osmos is built to deliver time to value faster than most platforms - from campaign execution to measurable revenue impact.
Three reasons:
- Minimal integration overhead
- No dependency on replacing existing systems
- Built-in automation for campaign setup, optimization, and reporting
This allows teams to focus on monetization rather than setup.
Not at all. Osmos delivers speed without compromise - offering full-funnel measurement, yield optimization, and scalable ad formats from day one.
Yes. Faster time to value is one of Osmos’ core strengths globally, and something we actively deploy as a competitive advantage across markets.
Osmos is available worldwide, with a presence across North America, the UK, the EU, Australia, and SAPMENA, and customers live in 12+ countries.
Yes. Osmos works with retailers and commerce platforms across regions, adapting to local market needs while maintaining a consistent core platform.
Absolutely. We have a global sales team that customers can contact directly for demos, onboarding support, and implementation guidance.
Our team works closely with you to ensure smooth onboarding, regardless of region. From technical integration to go-live support, we make the process straightforward and fast.
Yes. Osmos scales easily - whether you operate in a single market or across multiple geographies.
