Pick n Pay Expands Retail Media with Display Ads within five days of launch

Background

Pick n Pay, one of South Africa’s largest and most trusted retail chains, serves millions of customers through its omnichannel network of stores and its growing online platform.

With a strong roster of advertisers across FMCG, personal care, and household categories, Pick n Pay partnered with Osmos to accelerate its retail media monetization journey and activate new on-site revenue streams.

Challenge

Pick n Pay aimed to:

• Activate on-site display monetization to unlock new revenue streams.
  
• Provide advertisers with premium visibility across high-traffic pages.
  
  

Solution

Through close collaboration, Osmos guided Pick n Pay’s team in successfully deploying Display Ads across key pages of their website:

• Launched Display Ads:
  Introduced high-impact, brand-led ad placements on home and category pages to maximize visibility and engagement.
  
• Optimized Early Inventory:
  Osmos assisted with supply planning by identifying optimal placements and formats to ensure strong impression delivery without disrupting the shopper experience.
  
  

Impact

• ZAR 20.28 Ad Revenue generated within just 5 days
  
• Seamless display ad launch across key shopper touchpoints
  

By enabling high-visibility ad placements and fast go-to-market execution, Pick n Pay unlocked a new monetization channel within days, marking a strong start to its retail media expansion with Osmos.