How a global rewards marketplace turned manual ops Into 6x ad revenue

Background:

The Opportunity: A Marketplace Built for 70+ Countries

A global employee rewards platform runs a marketplace of individual brands and third-party sellers, where employees redeem points in exchange for branded gift cards. The marketplace spans 70+ countries, each a separate storefront with its own mix of brands and sellers.

Challenge:

The Wall: No System Behind a 70-Country Marketplace

Brands, sellers, reward points, moving across 70+ countries. No ad server behind any of it. Every campaign was configured by hand, country by country, manual and hardcoded from the start.

Five countries drove roughly 70-80% of marketplace traffic. The rest still needed campaigns built by hand, one at a time. New country, new manual setup. New brand or seller, another one. By 70+ countries, that meant dozens of hand-built configurations running at once, with no way to add capacity except more manual work.

Solution:

The Osmos Approach: One Interface, Every Country

Osmos gave the marketplace one interface for its full multi-tenant, multi-country footprint, swapping hand-built, hardcoded workflows for automation and consistent controls.

• Unified multi-country management. One interface for campaign setup across all 70+ countries. No more configuring each country by hand.
• Network targeting. Campaigns target specific country storefronts and tenants directly, so brands and sellers reach the right markets without manual setup per country.
• Format expansion. Once, sponsored product ads only. Now 7+ formats across performance and awareness.

The result is automation, efficiency, and consistent scale across the marketplace's multi-country footprint.

Impact:

The Result: 6X Ad Revenue, Automated at Global Scale

• Peak ad revenue: 6X with Osmos.
• Ad formats: from sponsored product only to 7+ formats, across performance and awareness.
• Campaign management: one interface, 70+ countries, replacing country-by-country manual work.

The marketplace runs its ad business the way a 70-country marketplace needs to: one system, consistent controls, formats and markets managed without manual, country-by-country setup.