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Brand activation as a service.

75k+ brands in the Osmos pool route demand to your inventory from day one. Revenue without sales headcount.

Trusted by leading retailers in 11 countries
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters

What it does

Grow the advertiser base without growing the sales team.

Head-end brands and the agency channel cover the top of the retailer wallet. Torso and tail advertisers move the bottom of it, and staying in front of them takes daily activation work that most ad sales teams do not have capacity for. Osmos activates those brands daily through a cross-retailer demand pool, campaigns and renewal pipeline already in motion.

Advertiser intent benchmarking

Osmos scrapes advertiser activity across other retailers in the network. Spend patterns, category fit, and engagement signals feed prospect prioritization for yours. Faster onboarding, faster first spend.

Torso and tail activation

Retailer wallet expands beyond head accounts. Prospect lists, outbound, onboarding, and first-campaign activation. Specialists own the conversion from intro call to live spend.

Performance + digital agency partnerships

Agency budgets flow without retailer outreach. Direct relationships with leading performance and digital agencies route brand budgets to your inventory once on-platform.

Direct brand relationships

Osmos maintains direct relationships with leading brands and agencies. New retailers inherit those relationships immediately. No cold outreach, no broker layer, no waiting for a brand-side intro. Demand routed directly from the brand media team to your platform, with ROAS verified at checkout.

AI-powered advertiser conversion

Osmos’s Demand Wise, Landing Pages, and Dashboard Nudges build traffic and conversion from relevant advertisers on the retailer RM platform. The right inventory in front of the right advertiser, at the right moment in their workflow. Faster conversion, higher renewal.

Inside Sales

A dedicated Osmos inside-sales team handles outbound prospecting, qualification, and onboarding for torso and tail advertisers. Retailers add a full sales function without adding headcount. Calls made, demos run, contracts closed.

See torso and tail brands activating on your network.

A 30-minute walkthrough with the Osmos brand sales lead. Intent benchmarking, direct brand relationships, AI-led conversion via Demand Wise / Landing Pages / Nudges, inside-sales motion, and the FirstCry scale-up story.

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Works with your ecosystem:

Success stories

How retailers broke their ceiling.

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

GET STARTED

See torso and tail brands activating on your network.

A 30-minute walkthrough with the Osmos brand sales lead. Intent benchmarking, direct brand relationships, AI-led conversion via Demand Wise / Landing Pages / Nudges, inside-sales motion, and the FirstCry scale-up story.

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Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

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frequently asked questions

Your questions, answered.

Answers about how the Osmos Professional Services suite sits inside your store stack.

Do you replace our enterprise sales team?

No. Osmos brand sales focus on torso and tail activation. Your enterprise sellers continue to own head-end accounts and the agency holding companies. Coverage stops overlapping and starts compounding.

Where does day-one demand come from?

From the direct brand and agency relationships Osmos already maintains. New retailers inherit those relationships at go-live and start receiving demand routed from brand media teams immediately. No cold-start sales cycle.

How does intent benchmarking work?

Osmos observes advertiser activity across the retailer network — spend patterns, category placements, campaign cadence. Each prospect gets an intent score that reflects their current activity on similar retailers. Your sales team prioritizes the high-signal accounts, not the longest list.

What are Demand Wise, Landing Pages, and Dashboard Nudges?

Three Osmos AI tools that drive conversion inside the retailer RM platform. Demand Wise recommends inventory to advertisers based on their goals. Landing Pages give each advertiser a tailored entry point. Dashboard Nudges prompt action — top up budget, refresh creative, add a new campaign — at the moment of intent.

How is performance measured?

Every campaign reports verified ROAS measured on first-party checkout data. Renewal decisions ride on the same number. Retailer reporting shows pipeline, bookings, fill rate, and CPM month over month.