Shopper data as audience products.
Privacy-safe deterministic targeting for brands. New off-site CPM revenue for retailers. Consent built in.
What it does
Turn 1P shopper data into governed audience products.
Audience Exchange turns shopper data into governed audience products: published to marketplaces and clean rooms with consent enforced before publish. Brands buy deterministic targeting at off-site CPM rates; retailers earn from data that previously sat idle.
No-code segment builder
Retailers ship audiences without engineering. Drag-and-drop composition from purchase, loyalty, behavioral, RFM data. Live audience estimator. Anonymized preview before publish.
Identity resolution layer
Brands target shoppers across the open web. UID2, RampID, and SHA-256 hashing layered into every segment. Identity refresh automation keeps match rates above 65%.
Lookalike + enrichment
Brand budgets follow reach + intent. Lookalikes via partner ML; enrichment via partner demographic and intent attributes. Overlap analysis built in.
Consent + governance engine
Legal stays comfortable, brand trust stays high. Per-record consent verification, GPC signal honoring, suppression list sync, identity hashing. GDPR, CCPA, CPRA enforced before publish.
Marketplace publishing in 5+ destinations
Brand demand sits where brands plan. One-click publish to LiveRamp Data Marketplace, The Trade Desk via UID2, Snowflake Clean Room, Lotame LDX, InfoSum. Refresh on schedule.
Segment revenue + buyer insights
Retailers tune for yield; brands tune for outcomes. Real-time activation rate, match rate, eCPM, revenue, buyer count per segment. AI-driven optimization recommendations.
See your shopper data earning off-site CPMs.
A 30-minute walkthrough with the Osmos audience lead. Segment builder, governance scorecard, marketplace publishing flow, EA cohort onboarding plan.
Success stories
How retailers broke their ceiling.
How Mr DIY turned 1,100 stores into a scalable In-Store retail media network
in-store screens live
stores activated
marquee brands live
mass merchandise
In-store
Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization
2m revenue growth
pp in budget utilisation
CPC increase
Healthcare
Onsite
GET STARTED
See your shopper data earning off-site CPMs.
A 30-minute walkthrough with the Osmos audience lead. Segment builder, governance scorecard, marketplace publishing flow, EA cohort onboarding plan.
Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.
frequently asked questions
Your questions, answered.
Answers about how Osmos Offsite sits inside your store stack.
Every record is checked against the consent management platform before it enters a segment. GPC signals auto-suppress flagged users. PII is hashed before leaving the data environment. Compliance scorecard blocks publishing on any red flag.
CPG brands allocate 30 to 40% of retail media budgets to audience extension, and that demand is rising as third-party cookies deprecate. Osmos publishes segments where the demand already sits across major data marketplaces and clean rooms.
Target is under 30 minutes for a seed segment, from data source pick to publish. Lookalike and enriched segments add 1 to 2 days for partner processing. Compliance pre-flight runs in seconds.