A decision guide for heads of retail media monetization
Offsite is the new onsite
Your highest-value shoppers spend most of their attention beyond your site and app. This guide shows you how to extend first-party retail data into the open web, capture margin on external media spend, and prove sales impact without giving up control of the audience.
Set your operating model before you build or buy technology, or choose a partner.
What is inside
Score your readiness across data, operations, measurement, and commercial planning.
Match the partnership and service model to each advertiser tier.
Decide who runs campaigns, who owns the campaign seat, and which systems can use your first-party data.
Define the data, activation, and measurement layers before you select vendors.
Set data fees, media margins, and measurement rules. Then plan the first 90 days to revenue.
