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Every impression auctioned across demand sources.

Real-time mediation across demand sources, so no impression clears below its value.

Trusted by leading retailers in 11 countries
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"Wakefern Food Corp" logo in bold white text
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"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters
"bigbasket, A TATA Enterprise" logo in white text
"TATA 1mg" logo in white text
"purplle" logo in bold white text
"firstcry.com" logo in white text
"snapmint" logo in white text with a leaf-like icon
"rapido" logo in dark text on a white oval background
"Apollo 24|7" logo in white text on a dark oval badge
"truemeds" logo in white text with a heart and lock icon
"smytten" logo in white text with three dots below
"AJIO" logo in bold white uppercase text
"BharatPe" logo in white text with a circular icon
"takealot.com" logo in white text with a blue circular icon
"Konga.com" logo in orange text with a swirl icon
"MR.D" logo in white on a dark rounded square
"Sharaf DG" logo in white text
"Pick n Pay" logo in white text
"bash" logo in bold white lowercase text
"Wakefern Food Corp" logo in bold white text
"GPA" logo in white text with a curved swoosh above it
"FairPrice Group, Every Day, Made A Little Better" logo in white text
"DFI Retail Group" logo in white text
"MR.DIY" logo in bold white letters

What it does

Every impression, auctioned to the highest-paying demand.

Low-yield slots like post-purchase pages often sit unfilled. Demand Mediation auctions every impression in real time, drawing on Osmos's pool plus external sources. ROI climbs on slots that earned little before.

SDK + Server-side integration

Retailers connect to multiple demand sources through one SDK or via server-side. Google Admanager, inMobi, Pubmatic, Magnite and more are pre-built.

Brand safety, fraud, and latency controls

Creative blocking, fraud prevention, and latency thresholds run out of the box. Safeguards apply to every impression.

Deep analytics per demand source

Analytics break down revenue, fill rate, latency, and eCPM per demand source. Each insight ties to actual revenue impact.

Priority-aware mediation

Direct-sold deals serve at P0 priority. Programmatic Guarantee and Private Marketplace deals follow. Open-auction demand fills the residual at the highest bid per impression.

Monetize low-yield slots

Lower yield inventories like Checkout, post-purchase, etc now become available with the same mediation logic. Inventory that earned little before now opens up another revenue source.

Higher ROI per impression

Every impression earns the highest available bid across all demand sources. Revenue climbs without new placements or new sales effort.

See Demand Mediation in action.

Reach out to onboard ahead of launch and start mediating from day one.

Get a demo →
Works with your ecosystem:

Success stories

How retailers broke their ceiling.

How Mr DIY turned 1,100 stores into a scalable In-Store retail media network

1,200+

in-store screens live

1,100+

stores activated

6+

marquee brands live

Apollo 24x7 achieves 200% revenue growth in two months with smarter PLA optimization

200%

2m revenue growth

+44

pp in budget utilisation

38%

CPC increase

Turning high intent liquor category into ad revenue: How Pick n Pay’s Beer Advertiser achieved 8.81 ROI with Sponsored Product Ads

8.81

ROI

R44,772

attributed sales

How BigBasket rebuilt fixed tenancy ads to unlock scalable search monetization

↑93%

final auction price

50%

ad revenue generated

↑27%

advertiser participation

coming soon

Maximize ROI on every impression.

Reach out to onboard ahead of launch and start mediating from day one.

Thank you!

We’ll get back to you soon.

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Request a demo with a solution expert.

Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.

We’ll get back to you within one business day.

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We’ll get back to you within one business day.

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frequently asked questions

Your questions, answered.

Answers about how Osmos Demand sits inside your store stack.

Does Demand Mediation work for mobile and web?

Yes. The mediation layer is integration-agnostic. Server-side for surfaces that integrate via API. Mobile apps, web properties, and connected ad surfaces all work through the same mediation logic.

Which demand sources are supported?

Google AdMob, Meta Audience Network, AppLovin, and other major demand sources at launch. The pre-built connector library handles the integration plumbing. New demand sources onboard through the same framework.

How are brand safety and fraud handled?

Creative blocking, fraud prevention, and latency thresholds run out of the box. Retailers configure rules per demand source. The mediation layer applies them per impression, before the auction resolves.