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Ad Serving for Retail Media: Why Publisher Ad Tech Falls Short

By
Najfee Hyder

Ad Serving, Targeting, and Attribution: The Holy Trinity of Retail Media

December 29, 2025
By
Najfee Hyder

An In-Depth Exploration of OSMOS’ Adscape

February 6, 2024
By
Kunal Damgude

An In-Depth Exploration of OSMOS’ ControlHub

February 8, 2024
By
Kunal Damgude

An In-Depth Exploration of OSMOS’ Stratedge

February 12, 2024
By
Kunal Damgude

Attribution in Retail Media: Why It’s More Complex Than It Looks!

By

Build or Buy? Considerations while building your own retail media network

By
Najfee Hyder

Closed-Loop Attribution: The Key to Unlocking Higher ROAS

May 22, 2024
OsmoSphere
By
Jeetesh Hasijani

Contextual Targeting vs Behavioral Targeting: Delivering Relevance Responsibly

By

From Data to Dollars: How Retail Media Turns Audiences into Revenue

By
Najfee Hyder

How Marketplaces Can Build Their Own Ad Platforms Without the Big Tech

By
Najfee Hyder

How Osmos-Powered Retail Media Tech Simplifies Ad Operations

By
Najfee Hyder

How Retailers Use Retail Media to Boost Margins in a Tight Economy

By
Najfee Hyder

How Retailers Use Retail Media to Offset Rising CAC

By

How to Build a Scalable Ad Tech Stack Without Relying on Third-Party Vendors

By
Najfee Hyder

Incrementality Analysis 101: Proving True Lift in Retail Media

By
Najfee Hyder

Individual Ad’s Scheduling within Display Ads Campaign

June 27, 2024
By
Aarya Tiwari

Introduction: Retail Media Is Expanding Beyond Onsite Ads

By

Mastering Retail Media: A Comprehensive Guide to Osmosphere's Pillars

May 21, 2024
By
Kunal Damgude

Mastering The Shopper Journey: How to Optimize the Shopping Experience

March 30, 2023
OsmoSphere
By
Shantanu Harkut

Monetizing Attention: How Retailers Unlock Ad Revenue with Retail Media

By
Najfee Hyder

Osmos Accelerates Americas Expansion with Appointment of Retail Media Expert Greg Stevens as US CEO

May 31, 2024
By
Rucha Bane

Osmos Is Now IAB-Certified: Strengthening Trust & Transparency in Retail Media

November 27, 2025
By
Vineet Subba

Osmos and Advertima Announce Strategic Partnership to Transform In-Store Retail Media with Advanced Audience Targeting

October 27, 2025
By
Vineet Subba

Reimagining Display Ads In Retail Media: The Evolution of Banner Ads

September 13, 2024
By
Vineet Subba

Retail Media Benchmarks: What Success Looks Like in 2026

By

Retail Media in 2025: The Technology Trends Redefining Commerce Monetization

By
Najfee Hyder

Smart Ad Servers in 2025–2026: What They Should (and Shouldn’t) Be

By
Najfee Hyder

Targeting in Retail Media: The Power of First-Party Data

By

The Future of Retail Monetization: How Retailers Are Becoming Media Companies

November 20, 2025
By
Najfee Hyder

The Future of Retail: VatorNews Podcast With Ashish Mehta, CEO of OnlineSales.ai

May 22, 2023
OsmoSphere
By
Rahul Jagdish

The Retail Media Renaissance: The Surge from Fragmented to a Unified Future

November 20, 2025
By
Najfee Hyder

The Role of AI in Optimizing Ad Delivery and Targeting

By
Najfee Hyder

The “Hidden Revenue Stream” in Every Marketplace

By

Unveiling OSMOS: A Tale of Commerce Media Revolution

May 22, 2024
By
Kunal Damgude

What ROI Really Is in Retail Media for Marketplaces

By

What is commerce media?

March 15, 2024
By
Kunal Damgude

Why Owning the Ad Stack Matters: A Deeper Look into Retail Media Control

By
Najfee Hyder
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