The Grocery Retail Media Playbook
Grow grocery media revenue while protecting conversion and store execution.
Generic targeting shows the wrong product, in the wrong place, at the wrong time. This weakens advertiser performance and shopper conversion in a fast, local, inventory-sensitive journey.
This playbook maps the targeting, app-to-aisle workflow, and measurement needed to scale the program.
What's inside
Get insights on how to get started:
CONNECT
onsite, offsite, and in-store campaigns.
IMPROVE
relevance with predictive ad serving and local targeting.
GIVE BRANDS
full-funnel measurement and simpler campaign operations.
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Furniture shoppers deliberate.
Grocery shoppers decide in seconds.
86.6%
of grocers run siloed or only partially integrated media systems
<30%
of grocery retailers can prove in-store media's impact
10-15%
Average revenue uplift from AI-powered personalization and ad serving
Brand halo measurement
Self-serve vs managed campaigns
Onsite, Offsite,
In-Store
In-Store
Predictive ad serving
Geo-targeting by zip Code
