The Product Ads Playbook
Grow product ad adoption by making setup easier for smaller advertisers.
Manual keywords, bids, budgets, and stock checks keep smaller advertisers from launching their first campaign — and create support work after they do, weighing on adoption, utilization, yield, and repeat spend.
This playbook maps seven capabilities that reduce setup, improve relevance, protect auction value, and prove results advertisers will invest in again.
What'ss inside
Inside this playbook:
REDUCE SETUP TIME
with one-click campaign launch.
IMPROVE REACH
with AI-enabled keyword targeting and live inventory signals.
SHOW ADVERTISERS
the full sales effect of their campaigns.
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Amazon fills every slot.
Everyone else fills half of theirs.
63.6%
of retail media spend already goes to product ads
28%
of retail media revenue is from mid- to long-tail advertisers only
75%
of retailers still guess what happens between the click and the sale
Campaign result forecaster
1-click campaign launch
Built to fill every slot
AI-enabled vs manual keyword targeting
Real-time inventory sync
