2026 Retail Media Audit
Fashion & Beauty Platforms: An Ad Format & Density Audit Across 6 Leading Retailers
In this audit, you will find:
A benchmark of ad formats used by top fashion and beauty retailers across the customer journey, from home and search to PDP and checkout, including a comparison of ad density and ad loads per page.
Key market contrasts between mature Western retail media ecosystems and the APAC region’s more experimental, content-to-commerce approach.
Practical observations on standout tactics, including shoppable content, pre-search monetization, and the use of video ads in fashion and beauty retail media.
