2026 Retail Media Audit

Fashion & Beauty Platforms

An in-depth audit of ad formats and ad density across 6 leading retailers.

What's inside

In this audit, you will find:
Benchmarks of ad formats

across the full customer journey from homepage and search to PDP and checkout- along with ad load comparisons per page

Key differences

between mature Western retail media ecosystems and APAC’s more experimental, content-to-commerce models

Practical insights

on standout tactics, including shoppable content, pre-search monetization, and video-led ad experiences

Osmos resources

Explore our retail media playbooks, reports and guides built for retailer monetisation teams, with practical and data-backed insights.

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"Fashion & Beauty Platforms" report cover with a bar chart graphic
Ad Density
Ad Formats
Content Commerce
Search Ads
Shoppable Video