The Ad Monetization Playbook for OTT and Streaming

Expand advertiser access without increasing ad load or campaign support.

This playbook shows you how to open your streaming platform to more advertisers, plan and target video campaigns across 8+ ad types from pre-roll to native display without adding headcount to your ad ops team or ad load your viewers notice.

What's inside

Inside the playbook, get insights on:
SIMPLIFYING

advertiser and agency onboarding.

PLANNING

relevant video campaigns across audiences, devices, and placements.

PROTECTING

content quality with review, compliance, and payment controls.

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Cable viewers tolerated ads.
Streaming viewers skip them.

84%

of OTT ad spend is bought programmatically

27%

of marketers cite unclear audience reach as their top CTV barrier

Campaign simulation before spend
Self-serve vs managed campaigns
Streamlined advertiser onboarding
Built for viewers who skip
AI-assisted content review