Conversations with leaders shaping the future of retail media

In this episode of the Retail Media Lounge Podcast, Kunal (CPO) and Anuj (Customer Success) reflect on what changed for us as retail media moved from experimentation to everyday operations for our customers.

They unpack the real signals we saw on the ground in 2025, what scaled, trends, and how customer usage across markets reshaped our product priorities. The conversation dives into how flagship Osmos capabilities like DemandWise for AI-led advertiser onboarding and Sofie AI for smarter campaign optimization evolved in response to real operational needs, not theory.

Looking ahead to 2026, they share how these learnings are guiding what we build next, from deeper automation and attribution to our growing focus on offsite, omnichannel, and in-store retail media as part of a more connected commerce experience. A candid rewind of 2025 at Osmos, and a clear view into how those lessons are shaping what comes next.

From scaling retail media monetization at TATA 1mg to building it again at TrueMeds, Prateek Rai (AVP, TrueMeds) joins Anuj Nagpal (VP, Client Growth, Osmos) to talk about what it really takes to make retail media work in healthcare. More than just selling inventory, it demands the right balance of user trust, regulatory discipline, relevance and operational scale.

Hear how Osmos has helped enable that journey along the way. From audience targeting and measurement to repeatability and sustainable growth, this is a candid look at what healthcare retail media monetization truly entails.

In this episode, Chiradeep Gupta (ex-Unilever, media ecosystem leader) joins Saurabh to unpack how retail media is reshaping marketing fundamentals.  

From the convergence of commerce and media to the shift toward lower-funnel “demand harvesting,” they explore what’s really driving change. Chiradeep shares how macro pressures, data, and evolving consumer journeys are forcing brands to rethink the balance between brand building and performance.  

The conversation also dives into retail media’s biggest advantage—its proximity to purchase—and how “one nudge away” moments are redefining influence, measurement, and full-funnel strategy.