SWITCHING GUIDE · CITRUSAD → OSMOS
Break the ceiling with future-proof technology. The world's only true omni-channel, omni-format retail media stack.
Ad revenue crawled for three years. Then they moved to
FlatWakefern, after switching from CitrusAd to Osmos
Zepto, achieved on Osmos
Purplle, powered by Osmos
Citrus to Osmos migrations
Three retailers who left CitrusAd.
India's largest online grocer · $1.2B GMV
On CitrusAd
Guaranteed buying left untapped. No pre-auction on premium inventory.
The switch
70+ advertisers and 430+ campaigns bulk-migrated in 1 day. 48-hour switchover window.
On Osmos
Zero campaign issues. Pre-auction packages built to maximize yield on guaranteed buying.
Largest US retailer-owned co-op · 365+ stores · $20.1B GMV
On CitrusAd
CitrusAd controlled brand relations. Cross-banner campaigns were not supported.
The switch
Network Targeting built for them in 1.5 weeks. White-label self-serve under their own brand.
On Osmos
66% lift in brand adoption within 6 months of white-label launch.
Singapore's largest retail chain · 100+ outlets · $2.7B GMV
On CitrusAd
No Target ROAS campaign type. Torso and tail brands stayed on the sidelines.
The switch
Target ROAS campaigns custom built and live in 1 week.
On Osmos
Onsite, offsite and in-store, all earning on one platform.
BEFORE YOU ASK
Nothing. The proxy runs in parallel through switchover. BigBasket recorded zero revenue leakage and zero campaign issues across 430+ migrated campaigns.
Endpoint replacement for catalog, events and ad serving. Osmos handles payload transformation, campaign migration and the proxy. Product feeds absorbed as-is.
No. Campaigns, budgets and accounts bulk-migrate. Advertisers land in a portal under your brand, not ours.
That is where most switchers start. The math above is about the channels earning nothing today. Offsite and in-store come after migration, same platform.
FairPrice Group went contract to revenue in 4 weeks. Switchers saw a 23.2% response-rate lift in 6 months and +13pp budget utilization in 2 months.
No. Osmos co-exists with your infrastructure and scales from there. Back-end logic and front-end UX are configured to your setup.
TALK TO AN EXPERT
A 30-minute call with a retail media specialist. No pitch, nothing to decide.
Commitment-free consultation on your top needs and challenges. Discover product capabilities and how Osmos may help.
